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The basics of the Net Profit Generator System...
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Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying. The four parts of the NPGS Formula are: Prospect Product Promotion Media Each has equal weight. I start there when evaluating a business' marketing. And even online. Who is the prospect. Where, how, when. How does the product work for them. What is the INTERSECTION I create for them. What media is used to best fit the prospect at the right time. Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators). Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do. In the last 40 years, I haven't yet found anything to beat the NPGS formula. But, I'm still looking. GordonJ |
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