SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #4  
Old October 17, 2016, 03:07 AM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb If it ain't broke...

Quote:
Originally Posted by GordonJ View Post
Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.

The four parts of the NPGS Formula are:

Prospect
Product
Promotion
Media

Each has equal weight. I start there when evaluating a business' marketing. And even online.

Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.

Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).

Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.

In the last 40 years, I haven't yet found anything to beat the 5 Tips For Getting The Most Out Of Online Training . But, I'm still looking.

GordonJ

I agree with you, if only they track the
right kind of metrics.

I still find it hard to see the value in such
"vanity metrics" as "followers" and "Likes" and
even "views".

About the NPGS formula, I'm assuming the
Promotion/INTERSECTION refers to maybe some
kind of "bait" to attract the prospects.

Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?

Thank you
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 10:02 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.