Adding the POP.

[unpinkpanther]

This post is pure GOLD!

Originally Posted by GordonJ

I think you have the Maslow Pyramid as a static tool, consider the Egyptian pyramids where you could walk up and down, so a person would be moving.

Yes, I think I was a bit rigid in my thinking.

Originally Posted by GordonJ

In a city (a life) there are many INTERSECTIONS, it is dynamic, people are in motion, going from one to the next, or they are changing lanes on their personal highways.

Originally Posted by GordonJ

A cult will be more like the highway, and combined with the Intersection where a person comes in contact with it, I doubt if a universal appeal exists. A good cult leader (good being one able to get members), is one that has structured the Intersection to match the traffic. Unless it is seeking a very specific type of member, then a more static approach might apply.

The wise marketer will keep researching and testing different appeals, sticking with what works and quickly dumping duds.

Originally Posted by GordonJ

The type of cult you describe adds the "heaven ON Earth" element to the prize of everlasting heaven. Unlike Christ, who told the rich man to give away his wealth and then join him guys like Joel Osteen/Creflo Dollar, et al, tell their cult members to give their wealth to THEM, to get a better seat on the train bound for eternal grace.

LOL! Verily!

Originally Posted by GordonJ

You have to think of a TARGET (of your persuasion) to be more like the little ducks at the carnival shooting game, where they move...and not as a static target as in an archery contest.

Why do I love this word-picture!

Originally Posted by GordonJ

So, using the Intersection, and the pitch during the Red Light, the cult would probably have a few pitches at the ready, and give the one most suited to the situation and from their cold reading of their target.
GordonJ

All I can say
Is "thank you GordonJ"