What we're doing here at Sowpub... What's the goal...?

[Dien Rice]

Originally Posted by ron lafuddy

Only through work/implementation, does an idea transform into a proven method.

Hi Ron,

You're right there...!

Even with an idea that works for someone, you may find you have to try a few twists and turns, in order to make it work for you...

I was testing a lead-generating idea a few weeks ago, and the cost per lead was pretty high...

However, after thinking about it a few days (and talking with a couple of smart people), I tried a different approach.

Compared to the old approach... the new approach cut the cost-per-lead by 80%!

Suddenly, an approach which was hard to make profitable because of the high cost of leads, is easier to make a profit with...

Perhaps with more work, I can get the cost-per-lead down even lower...

It takes some "sweat" to get things working, sometimes, and you have to think about alternative approaches. It can take some experience to realize how this works (it's taken me years)...

Best wishes,

Dien