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Old March 27, 2017, 03:02 PM
unpinkpanther unpinkpanther is offline
Senior Member
Join Date: May 2016
Location: Nigeria
Posts: 154
Lightbulb Re: My big toast-related business mistake...

Originally Posted by Dien Rice View Post

As some of you know, I've been involved in shipping products to West Africa. (My business partner is still there, running the business... We set up a store there.)

But we made a big error...

Apparently, West Africans don't toast their bread! They just eat their bread un-toasted... (Toasting it is not part of their culture!)

As far as I'm aware, we still have a huge pile of unsold toasters, in the store room of our shop...!

(Know any West Africans who want a toaster? )

Hmm... A good (and expensive) lesson on why you should know the local culture...!

Best wishes,


Maybe your target audience was a bit too broad

You see, "West Africa" consists of 18 countries, with an estimated population of well over 340 MILLION people (2013 estimate)

The people in my part of "West Africa" are HEAVY consumers, and I'm sure toasters (and other kitchen appliances) will FLY off the shelves the right price, of course

I'm interested in knowing more about your merchandise.

Please PM more details.

Thank you
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