Harvey Brody thinking, sans parables and metaphors...

[GordonJ]

On the Square One Workshops you have a lifeline. To the right is your future.



The small triangle, the tip of the Pyramid of Accomplishment is placed out to the right at the time you want it to manifest. Take a look at it and using the Automatic Product Vending report as the example, on March 21 I stuck a small triangle on my lifeline for April 10. Below that, is the POA.


At the bottom of the POA is the result I want. Same as the manifestation.



Along the POA and inside of it is TIME. And the 7 exits out of accomplishments. You could think of it as a Pyramid with steps, or a ladder like Harvey’s rooftop. And you could backward chain from the manifestation to the day you start.


So, to answer the email request, Pictogrigms are already there, just plug Harvey’s lingo, metaphors and parables into it and onto YOUR lifeline.


But it goes full circle, back to what do you want? Why? The why is the power, the engine, the fuel to keep you in activity toward your goal until it is manifest. It is the first paragraph in Think And Grow Rich.
When you analyze a potential business or concept, you start at the end, the TRANSACTION.


What does that look like, where does it take place, and you USE the rungs of the ladder or the POA to see what the steps are, where the dogs are hiding, what, when, why and how.


I want to sell snow cones.

The transaction is a customer gives me 4 bux, I hand him a flavored cup of ice.
Where does this take place? County fair, Italian Festival, rodeo, beach.



Probably not in Alaska in the winter. Not in Ohio in the winter, unless indoors.


How is the ice stored? Where do I buy it? Where do the flavors come from? How do I get it? What sources are there? Is one better, more reliable better flavors? If at the county fair, what permits do I need, how much is the space, and where will they put me, the wrong location could kill me and my profits.



Thinking, thinking, thinking…FIRST. It is different than the way most people operate.


They may buy the franchise or distributorship, or get a license, then find out they are under capitalized because their first 3 events got rained out. No contingencies, no safe harbor, and soon selling the business for less than they paid for it. Or grinding it out, barely making it, for years.


Thinking first. Planning first. Having a clear vision. An idea. A well thought out plan.



This may be the A in the A to Z thinking,

Dien, do you have anything to add?



Ask questions if you have them. NOW is the time.


Gordon

[unpinkpanther]

...these posts mean a LOT to me. And coming on Good Friday, there must be a reason!

Thank you GordonJ

I've always guessed Harvey Brody kinda "reverse-engineers" his goals but the few YouTube videos on "reverse-engineering goals" didn't quite get as granular as you just did.

The examples you gave seem to be for projects similar to what you've done in the past, so you already have an idea of the step-by-step processes involved

Question: How about if you're delving into a completely different field, where you'll certainly need to include RESEARCH into your pre-flight checklist?

How do you know when to STOP researching, to get out of the Square of Knowing and into the Square of Doing?

(OK, I guess that's TWO questions...)

Originally Posted by GordonJ

Ask questions if you have them. NOW is the time.

[GordonJ]

Originally Posted by unpinkpanther

...these posts mean a LOT to me. And coming on Good Friday, there must be a reason!

Thank you GordonJ

I've always guessed Harvey Brody kinda "reverse-engineers" his goals but the few YouTube videos on "reverse-engineering goals" didn't quite get as granular as you just did.

The examples you gave seem to be for projects similar to what you've done in the past, so you already have an idea of the step-by-step processes involved

Question: How about if you're delving into a completely different field, where you'll certainly need to include RESEARCH into your pre-flight checklist?

How do you know when to STOP researching, to get out of the Square of Knowing and into the Square of Doing?

(OK, I guess that's TWO questions...)

Well, if it is of a monetary nature, you begin at the end, the TRANSACTION.

In non money making fields, what it the target result you want? How will you measure that?

One way is to maybe create a "qual" card. I went to submarine school in New London Conn, and after 8 weeks of study, I didn't know anything, except what the "elephant" looked like, and like the blind men who touched the elephant in different places, came away with different perspectives on what it was...their

hands on research, really didn't help them understand what an elephant was.

When I got to Newport News VA, and actually set foot upon the submarine, did I have some idea about it, and I was given a Qualification Card, where I had to have things signed off by qualified sailors once I learned them.

So, if you can, create a Qual Card for yourself. OR a curriculum. Think of your research as a college of understanding, what would be the 101 Class.

On the submarine, it was the topside, the first thing you stepped on once you crossed the gangplank. So it makes sense to start there.

Say you are researching solar energy, you'd have to DEFINE what it is, and for your research sake, how it will be used and applied. Researching new things and ideas have a elementary school way of learning, you have to know your ABC's first before you can read or write.

What is the lingo, the language or your field of study? Who are the experts? What is available, info wise, where do you find it? What will you do with this research? Again, I favor a BACKWARD CHAINING exercise, going from the end result back to the beginning.

As for the end of research and the DO part...it might appear on the timeline when you do this chain of events. OR, in many cases, when a DEADLINE is set.

If you work for someone and they give you 30 days to do something, then you know how much time you have. Where the dogs come in, is when your result depends upon the action of others, and if they are not connected to the project or are outside, it throws you off. Easiest way not to get used again as a copywriter is to miss a deadline on a project going to roll out on a given date. As an example.

So, is there a TIME limit place on your project? When must it get done? Can you identify the potential time delays (other people?)....it is like going to your roof and seeing the shortest route to the park is down Rottweiller infested Elm St. But you want to avoid that confrontation, you take Oak st. instead.

If you offer an example or two, I might be able to give you a more specific example. Fair enough?

Gordon

[unpinkpanther]

Originally Posted by GordonJ

Well, if it is of a monetary nature, you begin at the end, the TRANSACTION.

Thank you for the very detailed response.

I'm trying to delve into Barter/Trade applying tips I learned from The Chattel Report and BJ Fuller's Barter Secrets.

My expected positive end-result is to have a network of ready buyers so deals get easier to flip/cash-convert.

I must admit: my thinking has not be as structured as you outlined.

- No clear pre-flight checklist
- Not "looking for barking dogs before you encounter them…all this before you take off"

So all I've done so far is send out cold emails based on the "Mr Feldbush Script" on page 39 of The Chattel Report. Good response rate, more like "Yeah, we'll get back to you".

Now I see that I didn't factor follow-up into my plans. So I just let things sit there. My bad.

So NO network of buyers built, which -by my estimation- is a CRUCIAL part of the barter/trade game.

Originally Posted by GordonJ

As for the end of research and the DO part...it might appear on the timeline when you do this chain of events. OR, in many cases, when a DEADLINE is set.

The problem is: maybe I've had a lot of misguided optimism about how things would pan out. I got ZERO response to the suggested ads in the BJ Fuller book, asking for excess inventory. Again, I didn't factor in that ads may bomb and there could be the need to tweak things, brainstorm options...

Please what else do you think I'm missing?

[GordonJ]

Originally Posted by unpinkpanther

Thank you for the very detailed response.

I'm trying to delve into Barter/Trade applying tips I learned from The Chattel Report and BJ Fuller's Barter Secrets.

My expected positive end-result is to have a network of ready buyers so deals get easier to flip/cash-convert.

I must admit: my thinking has not be as structured as you outlined.

- No clear pre-flight checklist
- Not "looking for barking dogs before you encounter them…all this before you take off"

So all I've done so far is send out cold emails based on the "Mr Feldbush Script" on page 39 of The Chattel Report. Good response rate, more like "Yeah, we'll get back to you".

Now I see that I didn't factor follow-up into my plans. So I just let things sit there. My bad.

So NO network of buyers built, which -by my estimation- is a CRUCIAL part of the barter/trade game.



The problem is: maybe I've had a lot of misguided optimism about how things would pan out. I got ZERO response to the suggested ads in the BJ Fuller book, asking for excess inventory. Again, I didn't factor in that ads may bomb and there could be the need to tweak things, brainstorm options...

Please what else do you think I'm missing?

Yea, I'm seeing your "misguided optimism". I can't speak to anything in the BJ Fuller book, unfamiliar to me.

So, first this:

It appears you want to chattel, so how many bike shops, music stores, antique and collectible shops, used appliance stores, have you actually gone into and looked around and introduced yourself to the owner?

I want to keep this thread on the Harvey Brody thinking process. So, some of this answer may not apply.

I don't see a clear view from the rooftop? Only a cloudy or foggy idea. It doesn't seem to be clearly defined. Are you trying to chattel? Barter?

What is the end financial goal here?

So right up front, maybe you have to define what your outcome is going to be. Say, one year from today, what income would you want, and HOW is it going to come to you? What does your work day look like?

There are "networks" and then there are NETWORKS. A network of musical instruments, both supply and demand, could be local high school band directors and music stores. Evergreen and constant, but relatively low profit per transaction.

A network of sellers of heavy equipment or Farm Equipment where the transaction could get into tens of thousands of dollars, albeit fewer sales.

Joe Karbo belonged to a group (network) of BOAT/YACHT enthusiasts where the transaction was 6, 7 and even 8 figures. Fewer transactions still, but only a couple a year puts one in "high Egyptian cotton".

Do you have a current specialty, knowledgeable about anything? If not this is where experts come in, watch some you tube videos of the Pawn Stars, see how they use experts.

Harvey Brody is a pocket watch aficionado, he would know his Patek Philippe from a Timex, not me, but I have a guy right down the street who could tell me and if I made a yard sale or Flea Market discovery (as Harvey did) I'd probably have an instant partner to flip it, see?

I personally wouldn't respond to an email. I want to know who I'm dealing with, I am not surprised email isn't working for you, probably need an active site or Facebook group for someone to look at.

Facebook buy and sell groups are popular, maybe find one in your neck of the woods?

But back to the thinking. What airport or city are you flying too? (Metaphorically).

If for example, you want to build a 10,000 buck a month biz by next year, what would that look like? How many transactions would you need to make? Assuming you'll be doing low, medium and hopefully some High profit deals, what would that look like?

Not sure what kind of research you need to do, use other people's expertise (barter for it or pay em).

Can you sketch out what a month, a year from now, might look like? What would a typical day be? What would you be DOING? Just putting deals together? With who?

So again, your TRANSACTIONS have some of the answers you need. Say you find a few thousand to 5k dollar bikes and want to flip them...the guy you meet TODAY in your hometown, could be the guy next year who makes it happen in a day.

I doubt seriously you'll meet this guy via email. Maybe? But I wouldn't bet on it.

When I wrote, almost 10 years ago now, that Harvey had SUPERIOR THINKING, this is because he spends the time BEFORE he gets involved to figure things out, so when he is ready, he has the answers he needs.

Now most don't want or need to go this deep into something, but his record is hard to beat, thinking takes time, but he has it down pat, and the metaphors he used with Dien, myself and others, is how he is able to make his point.

Had Dien found out about the dogs on Elm street, he may not have sent all those toasters half way round the world. HA!

I think you need to THINK your project through, or take the DO IT route and hope for the best.

No right or wrong, but there is effective effort and there is wheel spinning, and Harvey Brody doesn't get into wheel spinning. Just sayin.

Gordon

[unpinkpanther]

...my wheel spinning is making ME sick!

There is a LOT of thinking to be done, now I have a clear guide

Thank you for highlighting key gaps in my thinking.

I'm grateful

Originally Posted by GordonJ

Yea, I'm seeing your "misguided optimism".

So, first this:

It appears you want to chattel, so how many bike shops, music stores, antique and collectible shops, used appliance stores, have you actually gone into and looked around and introduced yourself to the owner?

I don't see a clear view from the rooftop? Only a cloudy or foggy idea. It doesn't seem to be clearly defined. Are you trying to chattel? Barter?

What is the end financial goal here?

So right up front, maybe you have to define what your outcome is going to be. Say, one year from today, what income would you want, and HOW is it going to come to you? What does your work day look like?

Can you sketch out what a month, a year from now, might look like? What would a typical day be? What would you be DOING? Just putting deals together? With who?...

I think you need to THINK your project through, or take the DO IT route and hope for the best.

No right or wrong, but there is effective effort and there is wheel spinning, and Harvey Brody doesn't get into wheel spinning. Just sayin.

Gordon

[GordonJ]

The people.

If the first three posts were the A, then this is the B.

I won't get into the types, or what you call them. But a big part of Harvey's evaluation process involves the people he would have to work with.

Let me use Mark Cuban on Shark Tank for this example. There were times when Cuban showed some interest in the investment, but declined because he said, "I couldn't work with you."

Harvey is EXTREMELY cautious about the people he deals with, and I think you should be too.

There are times, when most of us, have gone against our guts and worked with someone we just "knew" we shouldn't.

Harvey doesn't do this. He has, in his mind 3 or 4 types of people, he only works with Number ONES. Twos, threes and fours don't get much of his time.

In some cases, that requires a lot of discipline, especially if you get overly excited about your opportunity. You want it to work, your "partner" wants it to work, you seem to be in synch, then you find out there is more in play than you realized.

Harvey avoids this by adhering to very strict principles of the types of people he won't work with.

So, as part of his PROCESS for evaluating opportunity is the WHO. And he is welcome to correct me if I'm wrong, but I'd say it is the number one thing on his list. Someone as experienced as he is can spot the leaks in the bucket easy enough.

He can see where the vicious dogs are lurking on Elm St. That comes with experience, but people are often a gut decision. No clear cut ways to evaluate a person, and you don't want to be on the wrong side of that error.

IF your project involves working with other people, especially if you are dependent on them doing their job, then you must fully and carfully do some sort of a vetting process.

Thinking the idea through. A.

Working with the right people. B.

Gordon

[GordonJ]

So, in terms of Harvey Brody thinking.

A- View from the rooftop. Flight Plan. Preflight checklist. Course correction.

B. People. Work with only #1 type. Avoid 2, 3 and 4s.

C. Shift to higher gears.

Today, at last talk, Harvey was operating on a 6th or 7th gear level.

I may get these a little different from what is in the course, but feel free to make your own gear levels, OK?

First gear: YOU. Selling curb painting door to door. You selling and providing the service.

Second gear: You selling curb painting, others do the work.

Third gear: You let someone sell, and someone else do. You MANAGE.

Fourth gear: You replicate, you let others manage, in different locations. You leverage the management.

Fifth gear: Toll Position. You stand between supply and demand.

Sixth gear: Toll Control: You own the supply. Leverage.

7th....interesting and rare: You have a double sided sword, being a conduit between supply and demand, and getting both sides to pay you and you keep getting a % of both ends. RARE, but very powerful.

Now over the years, I've talked to guys who say they have a ONE gear thing, that is a TOLL Booth. And they let others do the gears. A popular artist might only create, and let others do the mundane and she collects a royalty.

As part of an analysis of a business and included in the THINKING stage is the potential for shifting gears at an accelerated rate. HOW fast can you go from the guy painting curbs to the guy selling a BizOP on painting curbs to the supplier of all things curb painting?

Many successful Entrepreneurs work hard to get their businesses to a higher gear, few PLAN it out in the start-up. Sometimes, the gears shift you, ala Mark Zuckerberg.

Gordon Jay

PS. Well, that's all for now, feel free to ask questions, post comments and/or just let this thread roll off the page, whatever you want. I feel I've answered the original question.

[Dien Rice]

Originally Posted by GordonJ

Harvey is EXTREMELY cautious about the people he deals with, and I think you should be too.

There are times, when most of us, have gone against our guts and worked with someone we just "knew" we shouldn't.

Hi Gordon,

Sorry for my slow reply... I have family visiting town over Easter, so I've been spending some time with them...!

Who you work with is incredibly important. Are they trustworthy?

When you get into big trouble, it's often because of the people you're working with...

Harvey's 3 types of people are...

Number 1s: the good people to work with. Basically honest, and will do what they say they will.

Number 2s: these are the people who want a piece of the reward, but don't want to work to help you reach the goal. The way I see it, these are the "freeloader" types...

Number 3s: These are those with a "hidden agenda." They may say all the right things, but in reality, they have something else in mind...

I try to follow Harvey's example, and only work with people who I feel are "trustworthy" types of people...

I've come across another type of person. This is the person who so wants to do something, he "fools himself." That is, he convinces himself that he can do something or fulfil something which he can't really do. In the process, he also fools you... Though he's not doing it "dishonestly," since he's actually fooled himself into believing it (because he so wants it to be true)... This person can screw you up, too (though it is unintentional).

Best wishes,

Dien

[GordonJ]

Originally Posted by Dien Rice

Hi Gordon,

Sorry for my slow reply... I have family visiting town over Easter, so I've been spending some time with them...!

Who you work with is incredibly important. Are they trustworthy?

When you get into big trouble, it's often because of the people you're working with...

Harvey's 3 types of people are...

Number 1s: the good people to work with. Basically honest, and will do what they say they will.

Number 2s: these are the people who want a piece of the reward, but don't want to work to help you reach the goal. The way I see it, these are the "freeloader" types...

Number 3s: These are those with a "hidden agenda." They may say all the right things, but in reality, they have something else in mind...

I try to follow Harvey's example, and only work with people who I feel are "trustworthy" types of people...

I've come across another type of person. This is the person who so wants to do something, he "fools himself." That is, he convinces himself that he can do something or fulfil something which he can't really do. In the process, he also fools you... Though he's not doing it "dishonestly," since he's actually fooled himself into believing it (because he so wants it to be true)... This person can screw you up, too (though it is unintentional).

Best wishes,

Dien

Thanks Dien,

I would like to point out, this thread was an answer to the email, mainly, so I don't get another one. Rather post here than respond to similar questions.

I was asked specifically about Harvey Brody's thinking, and I gave my interpretation/translation.

Also, we lost any "Warriors" with all this thinking stuff. This HARD thought process is behind a guy with over 55 years of continuous success. While others have gone to jail, been fined, went bankrupt, quit the business, became gurus or whatever, Harvey keeps on keeping on.

But he is not for everyone. Nor is hard work, effort, setting goals or even having a focus.

Harvey Brody represents to me, ADVANCED techniques and methods. Licensing, which we have extensive threads on in the archives, is simply one of the best businesses to be in. Toll positions are hard to beat. Yet, few do it or even know how.

As for application of Harvey's thinking, he helped me to secure a very sweet ongoing contract which paid almost $6,000.00 a Month for 10 hours a week of my time. BECAUSE I did the thinking first. Not my usual style.

Using and applying what Harvey teaches becomes easier, like everything, the more often you put it to use.

But still, it is only one's man thinking, feel free to choose whomever you want to follow or listen to.

GordonJ