SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $120,000+ a year in her spare time, using a simple idea, and her driveway!"

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old April 28, 2017, 07:59 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,289
Default GUILTY. And...

Originally Posted by unpinkpanther View Post
Have you heard of the advice to write the sales letter FIRST before the product?

What do you think of that? Do you recommend that?

When I had "students", I almost always made them write the sales pitch first.

Now, we're talking about creating info products out of thin air, and the air inside my head is as thin as it gets.

If acquiring a product, or working off of something already known, you can build from general knowledge about the subject.

Writing the PROMOTION does help in several ways. It helps organize your thoughts, it keeps your ideal PROSPECT (avatar) clearly in your bubble of preoccupation, and it makes you consider the MEDIA, or place, where the INTERSECTION takes place.

So, I believe it is a good idea to write the promotion (rough draft) before you make it or create it.

Sometimes, in the real world, you're handed a thing and told to write copy. For example, I was once given a tea cup from the TITANIC and asked to write a promotion about it. Other considerations came into play, including how it fit in the "catalog" of collectibles for this.

I wrote a promotion for a golf club and had to make the mundane interesting and exciting. Wedges aren't as exciting as Drivers, putters and utility clubs.

So, if thinking of adding to your INFORMATION EMPIRE, then sure, write promo first.

It makes you THINK. Nothing wrong with that unless it is all you do, eh?

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Rare "insider" peek at development of a direct mail piece...
Joe Cossman. Worth a watch.
How to evaluate a Biz-Op like a Shark, for fun and P R O F I T !!!
How about a review of ideas? Business, life and everything else.
NEW and different COPYWRITING course. Limited.

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 09:04 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.