Originally Posted by GordonJ
My latest is nearing completion: For Content/Copy Writers:
HOW TO ENTER THE CONVERSATION IN YOUR TARGET'S SUBCONSCIOUS MIND: Where real persuasion and influence occur.
It was the great Robert Collier who wrote; "...enter the conversation taking place in the customer's mind."
It is one of the most quoted copywriting mantras out there, but few can tell you how.
It has to do with the SELF-SCHEMA AND Primary Preoccupations. To my knowledge I'm the only person teaching the use of a pre occupational interrupter.
I believe attention is rapidly becoming harder to get and hold, in the selling process. Anyhow, all this is covered in the work.
I have several choices, could do a VIDEO, although I'm not fond of doing them OR watching them, an audio you can load on your phone and go stepping off your daily exercise, OR
do my usual PDF. But I'd like some feedback.
Which way would your prefer to receive this new information?
Thanks for your input.
PS. This is not for the weak, it talks candidly about manipulating emotional states and agitating deep fears and stimulating buried ideas. It will not be for everyone.
If it’s possible, I would prefer to have the information drip-fed in either daily or weekly emails. Each email could contain “exercises” or “assignments” that wouldn’t need to be submitted, but would be used to make the concepts more concrete for those who chose to do them.
Drip-feeding would force me to slow down and consider each concept more thoroughly rather than just reading from cover to cover in one sitting and moving on to the next book in the stack.
Just my two cents.