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I do believe persistence is often required... Here's why...
I do believe persistence plays a role. That's because there's a lot of learning involved. It's even more true of you're a solo entrepreneur! (As opposed to being one in a team...)
Why is it more true? Because as a solo entrepreneur, you have to do it all... You have to learn how to sell, you may need to learn any required specific skills for that business, you may need to learn technical skills, how to deal with suppliers, need to learn customer service, need to learn how to keep track of your income and expenses, and so on...
There's a lot to learn... It's guaranteed you'll make mistakes. (That's often the fastest way to learn!)
I think that's why (in some ways) it's actually easier to start a business as part of a team. It could be a small team, of two or three. Because that way, you can divide the work, and the required skills, among yourselves.
For example, I have a friend who started a business with two others. Their business is a kind of online marketing and branding business.
* My friend is a trained graphics designer, and is a bit of a branding expert.
* Another guy does all the technical stuff relating to creating websites.
* The third guy in the business does nothing except for keeping track of the accounts, including following up any clients with unpaid bills.
This way, my friend, for example, needs to know nothing about keeping track of income and expenses, or profits and losses, as he has nothing to do with that. One of his two partners does that job. You don't have that luxury with a solo operation.
Of course, partnerships can bring their own problems! It's all too common that people get cheated by their business partners.
Anyway, getting back to the point... It's important to recognize that there is a lot to learn. The first skill you need, I believe, is sales and marketing skills. With just sales and marketing skills, you can start a business, by being a sales rep, or by making sales and getting paid affiliate commissions.
If you're the only person in the business, there are at least 3 sets of skills you need to learn...
* How to sell and market your product or service
* How to keep track of income and expenses, profits and losses (to make sure you're making more money than you spend)!
* Any skills and qualifications specific to that business. (For example, if you're running a solo hairdressing business, you need to know how to cut hair. In some places, being a hairdresser also needs certification.)
Which reminds me of a story... Many years ago, I remember seeing a sign... $5 haircuts. Wow, ridiculously cheap!
Then I ran into a friend, and mentioned the $5 haircuts. He said he had gotten the $5 haircut... And one side was longer than the other! He had to get another haircut (at another place) to fix it!
I guess sometimes you get what you pay for...
(Though I'm sure there are some good $5 haircuts around!)
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