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Old July 6, 2019, 12:03 PM
GordonJ's Avatar
GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 2,383
Default Thanks Dien, but...this isn't for everybody or just anyone.

Quote:
Originally Posted by Dien Rice View Post
I just wanted to say to everyone, Gordon is the "real deal"...

He's lived and died by his direct response copywriting.

Direct response copywriting means it is designed to get people to order and pay their money, right now...

He's been in the trenches...

If the ad doesn't sell, you may not eat.

But if the ad does sell, you can eat till you're as fat as a hippo! (If you want to...)

Anyway, Gordon is and was a winner in this game - for some of the big guys in the direct response advertising world...

I'm excited for those who take him up on this (ridiculously inexpensive, I'd say) opportunity...

Best wishes!

Dien

P.S. I've bought a number of Gordon products, going back over 20 years, and I was always happy with them...

I'm not looking for buyers. In fact, my copy for most of the time we've had SowPub has been the opposite of the sort of copy I would have written for those companies hawking products.

For well over a decade, my copy has a certain attitude to it, a take it or leave it, and in this instance...a qualification.

The world doesn't need one more copywriting course, plenty of those out there already. As you know Dien, we both have a back log of information which needs a dusting off, a refreshing and a reintroduction. Today, for instance, I pretty much only CHATTEL via Facebook marketplace or via contacts and networks. NO eBay, no craigslist or any of that.

And it is as lucrative as one cares to make it.

But selling stuff is pretty easy, especially ONline marketing junk, just make a big promise and sell baby sell.

Most of the new copywriters have NO business experience, can't do the basic math to figure out customer acquisition and lifetime value, and have almost no understanding of human behavior, including their own.

So, I do appreciate YOU and the nice blurb, but this new program is truly limited, basically looking for people we can mold and shape and have them ready and prepared with the new product launches as well as the new TOLL positioning coming our way.

That being said, I will still make the POCKET PRO COPYWRITING COURSE available for 20 bux, plus postage. And to be clear, it is 2 erasable cards, a 16 page mini booklet and an erasable worksheet and a fine point dry erasable marker. Not much to it, except real life value.

On a different note re: copy writing, both Harvey Brody and Sherman Hunter share the "educational" (my words) style of copy, because you learn something from it even if you don't buy.

Harvey's original, what was it, 64 pages??? booklet promotion was a breakthrough and I believe led to the MAGALOG.

Sherman's report also contains information which gives many people a light bulb, AH-HA, type moment.

Most people have never heard of distressed opportunities, or even Toll Positions for that matter. SowPub seems to be the place to learn about them.

Anyhow, the copywriting course is NOT for everyone.

Gordon
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