Ask any questions related to business / entrepreneurship / money-making / life
NO BLATANT ADS PLEASE
Yes, thank you.
The idea is to test small ads (craigslist, local papers, local community sites) with that in mind, to ask which or what. The FREE workshops, are the lead generators, mostly evergreen topics always with demand (money, health, romance).
Using the SQ1 as a tool, they do it themselves. They ASK themselves what they want. They TELL ME, based on a one of a kind tool, a personalized only for them tool, exactly what to offer them next, I don't feel the need to sell them, they are the product.
The Prospect as a Product buys what they want, especially if it is NOT an off the shelf solution, albeit, most think they are unique but fit into the 90% part where all one has to do is a small amount of customization.
Somewhat akin to the old days when laser printers first came out and we could slug names into slots to make promotions more personalized.
The SQ1 works like that, but each person is different, so they may be in pursuit of money, or love, or health...the path they choose (and the products needed for that path) is one of a kind and all things created On Demand, USING TEMPLATES, and slugging personal info into it.
I could be wrong, but I don't want to do the OLD WORLD way. Whether it is a funnel in IM terms, or a lead gen, or loss leader...with backends, upsells, cross sells, the whole idea of SELLING is bothersome.
The only sale I'm trying to make them BUY is...THEM and their self-improvement, their goals, their desires made manifest and the HOW TO MAKE THAT HAPPEN comes from a self-created, self serving plan based on SQ1.
Again, the PROSPECT IS THE PRODUCT and I don't believe there needs to be much selling when it comes to people's self interest. I do think they are more interested in themselves (most of the time) than in anything else. Sure, they buy things for underlying reasons, all of which can be found on the SQ1.
There is no funnel, no add on, no other products to sell, just continuous and never ending self serving solutions, offered for a price just for them. So one guy may pay 995 while another pays 99 for the same "template" for whatever, but it suits them.
Believe me, asking them is important, but, I learned from many real life simulations and focus study groups at SCI, until there is money on the table to spend, often answers to what they want, aren't accurate enough to create products around.
But, if they are willing to buy, on the spot, from money earned for being there, then you have a truer test of demand.
The SQ1 eliminates all that. They can only write down what is, what was, and THEN, what they want in the future. After that, no sales are needed.
Last edited by GordonJ : October 2, 2019 at 09:42 AM.
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