YOUR advice, expertise, opinions and suggestions matter to me...my love child.

[GordonJ]

Originally Posted by Glenn

Thanks For Asking for Ideas Gordon,

While in the Process of Declaring Bankruptcy, the Real Estate Guru - Robert Allan - held a seminar in his Wife's Palacial home.

One of my customers attended.

And called me to Complain.

Robert Told The Attendees who had p*aid 7K, "You Should Watch and Take Notes
because You Can Learn a Lot from Watching this."

Then he spent hours a day.

Asking Attendees:

a - Which book headline do you LIKE BEST?

b - Which idea for a seminar would you Attend?

c - Which MLM offer would you B*uy?

(HEH HEH HEH - He had the #1 Guy from an MLM right there. And when He found the #1 Winning headline and Benefit and offer. He signed people up RIGHT THERE. I should mention that he became #1 in that MLM by visiting OTHER Guru's events and doing the same thing.)

Sharon, my Client, was UPSET.

(I Think she was mad Robert had obviously transferred all his assets to his Wife
BEFORE he declared Bankruptcy.)

But Sharon ALSO thought Robert was wasting her Time and Taking Advantage to ***S*ELL*** HER STUFF. Instead of ***teaching*** her stuff.

But I Laughed and said, "ASKING You What You want to B*uy then S*ELLING
it to you is BRILLIANT."

And now.

Whenever I am asked to Speak to a Lions club, Chamber of Commerce or BNI group.

Or To a Bunch of people on a Conference Call.

I Flash an over-head projector Slide. Or email/Send them a One Page List of
Bullet Point Headlines.

And ask, "What one of these Proven Munny Making ideas Do You Want
to Get The Step by step Details on FIRST?"

AND ALWAYS have something ready to S*ell that fits that niche.

Thanks,
Glenn Osborn
M*illionaire Mastermind Marketing Association

P.S. - Robert is a Smart Marketer.

Don't You Think It More HELPFUL to your Attendees to ASK Them What They Want to B*UY. Then S*ELL them the details so they can benefit - Right Away?

And You ALSO P*rofit - While you are in your Testing Phase.

So.

Win - Win.

You make money so you can Test more ideas. And thus You Help more people.

The idea is to test small ads (craigslist, local papers, local community sites) with that in mind, to ask which or what. The FREE workshops, are the lead generators, mostly evergreen topics always with demand (money, health, romance).

Using the SQ1 as a tool, they do it themselves. They ASK themselves what they want. They TELL ME, based on a one of a kind tool, a personalized only for them tool, exactly what to offer them next, I don't feel the need to sell them, they are the product.

The Prospect as a Product buys what they want, especially if it is NOT an off the shelf solution, albeit, most think they are unique but fit into the 90% part where all one has to do is a small amount of customization.

Somewhat akin to the old days when laser printers first came out and we could slug names into slots to make promotions more personalized.

The SQ1 works like that, but each person is different, so they may be in pursuit of money, or love, or health...the path they choose (and the products needed for that path) is one of a kind and all things created On Demand, USING TEMPLATES, and slugging personal info into it.

I could be wrong, but I don't want to do the OLD WORLD way. Whether it is a funnel in IM terms, or a lead gen, or loss leader...with backends, upsells, cross sells, the whole idea of SELLING is bothersome.

The only sale I'm trying to make them BUY is...THEM and their self-improvement, their goals, their desires made manifest and the HOW TO MAKE THAT HAPPEN comes from a self-created, self serving plan based on SQ1.

Again, the PROSPECT IS THE PRODUCT and I don't believe there needs to be much selling when it comes to people's self interest. I do think they are more interested in themselves (most of the time) than in anything else. Sure, they buy things for underlying reasons, all of which can be found on the SQ1.

There is no funnel, no add on, no other products to sell, just continuous and never ending self serving solutions, offered for a price just for them. So one guy may pay 995 while another pays 99 for the same "template" for whatever, but it suits them.

Believe me, asking them is important, but, I learned from many real life simulations and focus study groups at SCI, until there is money on the table to spend, often answers to what they want, aren't accurate enough to create products around.
But, if they are willing to buy, on the spot, from money earned for being there, then you have a truer test of demand.

The SQ1 eliminates all that. They can only write down what is, what was, and THEN, what they want in the future. After that, no sales are needed.

GordonJ

[Glenn]

Thanks Gordon,

I confess.

I Pre-test and do the S*ales/Marketing FOR Consulting Clients.
(Which is HOW I can Offer them a Moolah Back Guarantee)

And

Newbies too.

So I am Very Interested in Any ways you have found to Help People
Make Extra Cash (And do it themselves) - right there in the Banquet room.

Sounds fantastic.

Glenn

[GordonJ]

Originally Posted by Glenn

Thanks Gordon,

I confess.

I Pre-test and do the S*ales/Marketing FOR Consulting Clients.
(Which is HOW I can Offer them a Moolah Back Guarantee)

And

Newbies too.

So I am Very Interested in Any ways you have found to Help People
Make Extra Cash (And do it themselves) - right there in the Banquet room.

Sounds fantastic.

Glenn

Thanks Glenn. Almost a decade ago I waded through two awkward quicksand pits, both of which I got myself into. One great lesson from Harvey Brody, which I somehow overlooked was, don't put yourself in a position to have the rug pulled out from underneath you. Subsequently I had to float a few trial balloons along with dragging a couple of red herrings across the forum.

As transparent as I was, I learned that wasn't the best way to go. And there are those who want all your chips, ala, Robert Ringer's philosophy.

With burn marks fresh on my butt, I quit detailing my off line activity, never got deep into it, but then it was a "shut the heck up and get back to fly low and collect the dough".

Anyhow, with the "brainery" idea, which came about because my daughter taught class at the Brooklyn Brainery, and she loved the idea and wondered if Northeast Ohio had one, and if so, she might move home for a year to finish her third book, IF, she had a place to teach.

So, I thought. Why not? But, making sure the rug is glued to the floor, getting all the ducks in a row, measuring thrice before I cut...any and all cliches one can think of about not just jumping in, albeit, that is often the advice of those who just say DO IT. I have just done it. It didn't work out for me.

And when I see you testing things here and with your followers, I get good ideas, and it is much easier to test and come up with something you know is going to work and payoff, especially if it is a no or low cost test, and avoid the blocks which come up down the road.

We have several new businesses in downtown Cuyahoga Falls, I would bet at least five of them will NOT be around next year at this time. They were built on the wrong assumption; build it and they will come. NO they won't.

Now if I were a working man, I'd offer to help them, but I can't waste time on the foolish folk, who had the money or got it somehow, and

FELL IN LOVE WITH THEIR IDEA, maybe even going into debt for it...

Only to find the customers. consumers, and clients are not beating a path to their doors. This seems to me to be pandemic in small business start-ups.

I like my idea. Mainly because it isn't my brain child. It has successful models, with the Brooklyn and Rochester Brainery's in operation, sort of picking up the slack of the Learning Annex. And here we have a lot of community classes at our Community Center, although, they are done but the instructor doesn't profit. I believe those same folks will offer more of the same type of classes, if they get paid what they are worth.

But I don't K N O W. Not yet.

Which is why I'm cautiously optimistic and testing at a co-op space, rather than going all in on a location.

I'll share some of what I'm doing, as always, but the aces are being held close to the chest, or as another cliche and as the GREAT WHITE might sing, once bitten twice shy.

The whole idea could be a waste of my time. I don't know.

I could be wrong about people wanting to cash in on the gig economy. I may have misread the landscape. I've been there and done that, I may have to rename this post, the Axiom filled aphorism of Alexander, the count of cliches.

Anyhow, thanks Glenn, the lessons you've shared here over the years here are greatly appreciated, and I've taken away of lot of value, and without a doubt, the idea of

T E S T I N G is at the top of the list. So, I test. And if that works, then I'll test again.

Maybe, I'll find one or two workshops will be all we need, and leave the rest for someone else to pick up the ball and run it over the goal line.

Gordon

PS. My daughter is meeting with her first TV producer, and when the dust clears, if she is offered a good deal, then I (staying on the cliche train) turn on a dime and focus the time on that project, and the brainery gets put on the back burner, same thing if something comes from Hollywood, interest in a script for a feature.