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Gee, now I want to get back into the jewelry business.
Thanks Glenn,
Somewhere in the archives, maybe 15 years ago, I wrote about starting a business in response to a question. IF I were starting over, what would be the business? I, of course, wrote about the NPGS Formula, which is from Ben Suarez and has the four parts: PRODUCT, PROSPECT, MEDIA AND PROMOTION. There is a formula which says they all have to be 10's, and you've given an example with the college student and his TESTING to get to the 10 on Product. But, anyone reading this, jewelry is as Evergreen a market as there is. And with our recent discussions here, I would focus on "health" jewelry, copper bracelets, Anti RF waves (Earrings would be good). And the Lindenwold Brand of SCI has been a cash cow for Ben Suarez for decades. Thanks Glenn for showing us how to make a lot of moolah in this market. Gordon Quote:
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