Somewhere in the archives, maybe 15 years ago, I wrote about starting a business in response to a question. IF I were starting over, what would be the business? I, of course, wrote about the NPGS Formula, which is from Ben Suarez and has the four parts:
PRODUCT, PROSPECT, MEDIA AND PROMOTION.
There is a formula which says they all have to be 10's, and you've given an example with the college student and his TESTING to get to the 10 on Product.
But, anyone reading this, jewelry is as Evergreen a market as there is. And with our recent discussions here, I would focus on "health" jewelry, copper bracelets, Anti RF waves (Earrings would be good).
And the Lindenwold Brand of SCI has been a cash cow for Ben Suarez for decades.
Thanks Glenn for showing us how to make a lot of moolah in this market.
Originally Posted by Glenn
A Current Client is winning NORDSTROM Department Store B*uyers Competitions.
A - Client Found a Lady Making Several Hundred Thou at a NYCity Flea Market.
B - P*aid her to Teach him. And for The Rights to S*ell outside the Flea Market Circuit.
C - Client Persuaded his wife to make the Jewelry.
EVERY QUARTER a New Nordstrom Dept Store - Jewelry B*uyer
Forces Jewelry Makers to Show up at a warehouse.
DEMO their Designs.
We did a 5 Minute - "How to Make Copper Jewelry Video".
Set a TINY TV with the looped Video - on The counter in front of The Jewelry.
WINS Every Contest.
Outsells other Jewelry in 2 Nordstroms Stores.
#2 - Affluent Lady in Switzerland - Customizes Jewelry Designs For Each Client
at 25K each.
Each Design ATTRACTS PROSPERITY.
New Clients and More Munny.
We sent her to An OPERA FANATIC - Friend.
A - She Designed a F-r-e-e Golden Pendent for Her.
B - Went with her to the Opera
C - Took orders from All of This OPERA MAD Woman's R*ich friends. As She Bragged About Her Jewelry.
#3 - CHAIN MAILE Jewelry Designer I Met at 10K Event.
Young Guy was Trying to S*ell his own Chain Maile Jewelry Designs.
I asked him to send his Girl friend to College. And into The Cafeteria.
And Student Union...
Wearing a DIFFERENT CHAIN MAILE Jewelry Design Each Day.
The DESIGNS Coeds RAVED ABOUT.
And Demanded to B*UY.
Roger made more of.
And Posted on his website.
The other FAILURES. And 9 out of 10 DID FAIL.
He QUIT making.
Roger Made 90,000 Bucks in 6 Months. Working Part time. While Going to College.
P.S. - Mike - Do You Know Any Young Ladies who Would LIKE To PICK Out SHINY Jewelry - To Wear For F-r-e-e?