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Old February 20, 2020, 03:09 AM
Dien Rice Dien Rice is online now
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Join Date: Aug 2006
Posts: 2,591
Default The LIMITATIONS of FEAR...!

Quote:
Originally Posted by GordonJ View Post
get your gold supply up and diamonds too. I heard today, from a total stranger who works in a coffee shop about how his beans went up...and coffee prices will be next...cheese, alcohol is exploding in price, funny thing about cheese, the dairy markets are down, one would think cheese would tumble.

Dusting off the Chicken Little report...been a decade now, maybe this time...I'll include some stock tips (says the guy who hates the markets, and would rather invest in chattel)...
As you know Gordon, I've been reading a LOT about copywriting lately...

I forgot exactly where, but I was reading about the LIMITATIONS of using FEAR...

Yes, "fear" is a very powerful emotional motivator. You see it in politics all the time. Plus to help sell many other products - from security alarms to survival gear to swimming pool fencing...

But, what if you use TOO much "fear"?

Imagine your prospect... reading or hearing or watching your ad... Getting the living bejesus scared out of him.

Leaping into bed, huddling under the covers, shivering, every pore dripping with sweat as he clings to the bedsheets, white-knuckled...

This guy is not going to buy your product - he's frozen and petrified! How is he going to whip out a credit card and read it, let alone type in the numbers, when his hands are trembling...?

Too much fear - and the person ain't gonna buy! He's going to be hiding under the blanket, praying...

It sounds like a joke - but I think it's true! Fear can be "over-used" in marketing, if you're not careful...

- Dien

Last edited by Dien Rice : February 20, 2020 at 05:18 PM.
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