A personal view of today's Direct Response copy writing, and all that jazz...

[GordonJ]

A treasure hunt, or actually, a scavenger hunt.

So, people can get out and about, but not in crowds, like our former Easter egg hunts.

So, businesses will be open soon, how about we (anyone) do a BIZ treasure hunt. Collect recp'ts from the biz, and online, you get a clue, or maybe like a board game, you get a step closer to the treasure.

Think of variations on this. Businesses will need customers. You set up a simple online game, and there are tons of variations. Put a map of your city, and put some buried treasure* there. Then let people loose.

The TREASURE could be a gift card from one or more of the businesses.

The clues will lead them to a password and then the location. When they figure it out, they go the secret biz, give the password, collect the TREASURE.

You will see many variations of this, mark my words. But avoid the slop and mess of running around. Get the map set up, CALL and ask the biz if they want to be included (small fee) and then maybe upsell to ADS on the map.

So there you go, another one I wish I had time to do.

There is PENT up spending, and if the second wave of stimulus checks hit, then be ready. OH, by the way, here is a good article about where this money has been going.

https://on.mktw.net/2LLcOIS

GordonJ

Originally Posted by Millard Grubb

The idea of 100 people paying 83 dollars a month for a membership seems to me one of the best ways. I did a variation of this when I sold my performing course. At the time, it was a six month course, with people paying me monthly.

I can see adapting this for the local market providing local businesses with business advice and tips every week with billing on a monthly basis. It is almost like consulting en masse. Might be worth looking into.