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Josh -

> This is a very interesting thread, I am
> learning a lot and I thank everyone for
> that... I understand the point about longer
> copy, but I am curious how well longer copy
> translates to sale marketing via e-mail
> (that is on a computer screen)... It seems
> that most people tend to skim things on a
> computer screen, if that's the case,
> wouldn't it make sense to entertain the idea
> of shorter copy? Again, I have no idea (and
> certainly don't claim to be a master)...

What you say is true for many people. However, Robert Allen seems to have mastered long sales copy in e-mail with his "Streams of Cash E-Letter." I'm currently reading his latest book, "Multiple Streams of Internet Income." Interesting read. A lot of it will be review for many folks but there are some good points in there.

I think the main answer to your question is to test.

Rick Smith, "The Net Guerrilla"


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