SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #7  
Old December 23, 2020, 05:09 AM
Millard Grubb Millard Grubb is offline
Senior Member
 
Join Date: Nov 2011
Location: The Ozarks
Posts: 115
Default Re: We used to call this a "family" of products, pretty old world concept.

Quote:
Originally Posted by GordonJ View Post
The "family" or tribe (or cult if one prefers) gets it, it is an automatic response, bypasses RAS, lets the idea in.

Be it Chicken Soup or Guerilla or NO B.S. we can find a slew of these families. It makes targeting very easy, when you combine the BRAND with the new product for a new niche.

HBR
Dummy
Idiot
Little Blue Books
Mango Bob
Best selling authors haave whole series wrapped around ONE character;
James Bond, Jack Ryan, Alphabet series by S. Grafton, numbers by Janet Evanovich and Stephanie Plum.

The Four __________ agreements, etc.

And so on.


You can either create a brand or be the brand, as in D. Kennedy's NO BS series, many co authored.

You can see this in collectibles too, like birds (ceramic) plates, coins, like the state quarters.

Any one of which can be a stand alone, but using a FAMILY name, like the Chicken Soup thing, it cuts through attention, at least to see if it is of interest and STOPPING people and getting attention, is maybe half or more of the battle.

Gordon

PS. We should have SowPub brand...Seeds of Wisdom ___________ eh?

You have just reminded me of this...

I should have had a "smack my forehead' moment when this discussion started about a "family" of products. We've all seen these for years.

Seems to me that I need to look at how my experience in show business, speaking, and just being in front of folks, can be translated into something that has benefit to the most people. Something like when you absolutely must get your message across to folks, you need to do this, or you need to do that, etc., etc., etc.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 06:03 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.