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Old December 23, 2020, 05:09 AM
Millard Grubb Millard Grubb is offline
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Join Date: Nov 2011
Location: The Ozarks
Posts: 115
Default Re: We used to call this a "family" of products, pretty old world concept.

Originally Posted by GordonJ View Post
The "family" or tribe (or cult if one prefers) gets it, it is an automatic response, bypasses RAS, lets the idea in.

Be it Chicken Soup or Guerilla or NO B.S. we can find a slew of these families. It makes targeting very easy, when you combine the BRAND with the new product for a new niche.

Little Blue Books
Mango Bob
Best selling authors haave whole series wrapped around ONE character;
James Bond, Jack Ryan, Alphabet series by S. Grafton, numbers by Janet Evanovich and Stephanie Plum.

The Four __________ agreements, etc.

And so on.

You can either create a brand or be the brand, as in D. Kennedy's NO BS series, many co authored.

You can see this in collectibles too, like birds (ceramic) plates, coins, like the state quarters.

Any one of which can be a stand alone, but using a FAMILY name, like the Chicken Soup thing, it cuts through attention, at least to see if it is of interest and STOPPING people and getting attention, is maybe half or more of the battle.


PS. We should have SowPub brand...Seeds of Wisdom ___________ eh?

You have just reminded me of this...

I should have had a "smack my forehead' moment when this discussion started about a "family" of products. We've all seen these for years.

Seems to me that I need to look at how my experience in show business, speaking, and just being in front of folks, can be translated into something that has benefit to the most people. Something like when you absolutely must get your message across to folks, you need to do this, or you need to do that, etc., etc., etc.
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