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You will find his stories are all about overcoming...
...insecurity.
You know I went over millions of dollars of Bud's ad, and had the results right in front of me. Pete kept great records of how the ads performed, where and when they ran. Between GreenTree Press and SCI (seed world), I may have analyzed as many ad results as anyone. Green Tree took in millions with their various diets, and most of the ads featured stories taken from real people and turned into empathetic promotions which worked. Housewife almost arrested. Trick on EX. Boyfriend Wanted. Woven through the words that made Bud a multi-millionaire and let him build that beautiful home we wandered through...was a deep knowledge of people's insecurity. He was, after all, a College Professor of Communications. One mentor once told me, EVERYONE IS FISHING FOR COMPLIMENTS. And if within those you boost their ego, give them recognition (one of Garn's Fatal Four), it is a Cialdini style click-whirr shortcut to access their reprtile brain of survival....and sur THRIVAL. Weight loss fortunes are made on insecurity. But it has nuances. Many facets. And the words used to evoke it emotionally at levels of unawareness, are power words which leverage pennies to dollars. Gordon Quote:
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