Restaurant Delivery Twist

[Dien Rice]

Originally Posted by Glenn

Thanks Millard,

Working my way up from A young Whipper Snapper on the phone.

To Sister.

Then her Brother.

Then The Eldest Sister THE BOSS at a Catering Company.

I Eventually Was told.

"We Send out Free Cup Cakes to Get Bakeries to Sell our Baked goods. And to Refer Us Catering Business."

We don't Spend Money on Advertising.

Long Story Short.

Claude Hopkins strikes again.

The Father of Advertising Kinda Sorta Invented SAMPLING.

Thanks,
Glenn

Hi Glenn,

You've reminded me...

When I was helping my friend who owned a restaurant, he was often getting offers from others who wanted him to sell their (often baked) goods in his restaurant...

He'd try some out, I think... To see if his customers liked them...

The (perhaps surprising) point is, other restaurants are not necessarily your competition... They can be your partners, too...

One other thing is, my friend essentially sold no desserts!

(In his culture, they didn't usually eat dessert after a meal...)

I strongly recommended that he add desserts to the menu! It would mean he would make a few extra bucks on top of every meal...

Even if it was just a bowl of ice cream... His only extra work would be scooping out the ice cream!

But... he never did so... (Easy money left on the table!)

Best wishes,

Dien

[Millard Grubb]

Saw a recent video on Youtube from "The Deal Guy" explaining how Costco does a lot of sampling for their "full price" goodies.

The items that they push with samples are all regular or "full price" items because they have found out that people buy once they have sampled.

Additionally, their famous $1.50 hotdog and drink special (I've tried it) is a loss leader just to keep people in the store longer so they will buy. I can see a baker doing something like this if they had a tremendous item that kept people in the area for more sales.

[Dien Rice]

Originally Posted by Millard Grubb

Saw a recent video on Youtube from "The Deal Guy" explaining how Costco does a lot of sampling for their "full price" goodies.

The items that they push with samples are all regular or "full price" items because they have found out that people buy once they have sampled.

Additionally, their famous $1.50 hotdog and drink special (I've tried it) is a loss leader just to keep people in the store longer so they will buy. I can see a baker doing something like this if they had a tremendous item that kept people in the area for more sales.

Hi Millard,

I love a good sample!

It also reminds me of Gordon's "White Bread Post"...

"GIVE ME A SAMPLE… And give me a reason to come back, again and again."

http://www.sowpub.com/story-whitebread.shtml

Best wishes!

Dien

[Millard Grubb]

Thanks Dien,

I made a point to reread Gordon's "whitebread" post.

Any marketer should make a point to read the post and apply the lessons with anything they are trying to sell.

This forum has SO MUCH good info in all the nooks that just a simple glance will turn someone in the right direction.

I am going to spend more time looking around.

Warmly,

Millard