Pursuing a TOLL Position strategy today; the good, the bad, the ugly.

[GordonJ]

Thanks Dien,

A Wall of protection. Patents, copyrights, formulaes etc. And even then, someone (think China) could knock it off, those protections give you the right to defend, and the defense could get costly, whereas, there is insurance available for IP. Another little insider secret of Toll Position strategy.

Now it takes time, and TON of people contact to set up distribution like Harvey has with the Zoom Spout oiler...a lot of time and attention to detail, which is why I suggest it is more suited for younger people, us old farts can't spend years getting our ducks in a row, can we?

And this is why there is such an emphasis online on Internet MARKETING, BECAUSE even the great products need distributed, sold, and delivered.


This is one reason why I (and I think Dien), have taken our many hours and even years of study with Toll Positions as taught by Harvey Brody and scaled them down, and ADAPTED it to suit our needs.

Hmm, Dien, maybe we should offer our own version of a turnstile system, sort of like a toll, only different? We should compare notes and review our many hours of audio we both have with him, eh?

Gordon

Originally Posted by Dien Rice

Hi Gordon,

One thing I would add is that, while toll positions are important, it does not mean that you can do away with marketing...

Marketing is still very important...

Though, of course, one way Harvey does it is he gets others to do the marketing for him...

For example, he gets Home Depot, Ace Hardware, and many others to market his zoom-spout oiler for him...

If he didn't have the toll position, that would be harder, if not impossible to do - because it would then be easy for them to just copy it and make their own version!

Best wishes,

Dien