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SOWPub Business Forum Seeds of Wisdom Forum |
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IF credibility is the issue...but sometimes it isn't.
Happy New Year MikePT, hope it will be a great one for you.
Trust does come into play in both arenas, Information and Consulting. Here is the short version: Get consulting gigs via referral only. Sell information to the people who are ready to buy it. Now, a more complex look at it. First, competition. How many people out there selling websites to small business owners? YIKES amighty, a very crowded field. To stand out in this field, you must have something different, something unique... preferably an added value SKEW, one which only you can provide, otherwise it is a constant selling process and one with tons of other people. Why you, why now, what is in it for them and what do you offer others don't? Tough nut to crack with that type of consulting. 90% of all consulting gigs I did came via REFERRAL, not solicitation and these include those lucrative gigs with Green Tree Press, Ben Suarez, and others. It is PULL or magnetic marketing, because one has what they want...and mostly that is EXPERIENCE, which can be easily tapped into. I do not know how to solicit or sell consulting services only because I never had to (although I did study it quite a bit back in the day). How do you use magnetic marketing? My only experience is to get referrals when they are most happy and willing to give you leads. Glenn Osborn has done a great job here telling stories about how he uses jars of candy, etc., to gain attention and get people to accept his calls, or reach out to him. Maybe something like that might help with the consulting. Just an off the top of head opinion, you've chosen an overcrowed COMMODITY field to consult in. But, it still could be lucrative for you. As for INFORMATION. to be continued Quote:
Last edited by GordonJ : January 10, 2022 at 02:48 PM. |
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