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Information selling continued.
First point. My experience when conferring with others who would want to build an Infopreneurial Empire, is...
they tend to OVERcomplicate it.
In my first response, I said: Consult via referral. Sell info to those ready to buy.
It is pretty much that simple.
I'm going to link to a short video.
If you don't have 8 minutes to watch it, skip to 2:22 and least see the VALUE SKEWS he presents.
My information product range has been from less than one page HOTSHEETS to several week courses...and just about everything in between.
Way back in 1997, I wrote on a forum somewhere, I HAVE NO COMPETITION which set off more than one guru who was trying to stomp out the competition.
Back then they spoke of WAR. Roll over your competition like a TANK. Nuke your competitors. Annihilate the competition, and on and on and on.
Why go to war if you don't have to? I knew my experiences were one of a kind and that in of itself is often the VALUE SKEW (or unique selling propostion or big idea) in your INFORMATION.
No one teaching the game of golf knows more about the swing than I do.
And how I was able to seperate myself from the clones of the PGA school of thought.
See, in the MJ DeMarco (FASTLANE MILLIONAIRE) video I linked, at the 2:22 mark he outlines what some of the Value SKEWS are, and anyone should be able to use this to help themselves identify how they could differentiate themselves in ANY information market.
Whether it be a HOTSHEET, a White Paper, a Mini Report, Special Report, book, course or membership site or group...there is only one you, and when you see yourself as the SKEW,
well, the world expands twice as much as when you discoved THE PROSPECT IS THE PRODUCT.
So, I guess YOU IS THE SKEW is the follow up to Prospect As Product.
The mechanics, details of delivery, all that, has been around for decades. And to keep it even more simple:
Money is an exchange of value. GET more money, by giving more VALUE
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