SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old May 8, 2022, 02:16 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
Join Date: Aug 2006
Posts: 3,103
Default Can't wait for more! :)

Originally Posted by GordonJ View Post
Joe Karbo told a story in 3 sentences, I was living in the basement of my inlaws. I used this formula. Now I own a beach house and new cars all paid for.

Embarassament. Pride. Ego. Guilt. All felt in the "living in the basement of my inlaws". See.

You don't need page after page or long stories to evoke emotion, frame it in such a way it will resonate with what your target is thinking, and how do you know what that is?


Thanks to a brilliant professor, Gerald Zaltman, who has written many books, but the one must read for Copywriters is: MARKETING METPHORIA. A very successful marketer, John Assaraf is a big proponent of all things neuromarketing.

See, they have finally caught up to me.


This is done in Copy much the same way Glenn shocks the waitress, he DISRUPTS her mundane, with shock and awe, in a positive way...and you can do the same thing with the written word.

Here's how:
Wow, Gordon, this is truly a masterclass!

I pulled out my copy of Roy Garn's "The Magic Power of Emotional Appeal" for a quick refresher...

When it comes to Joe Karbo, I don't remember him saying much regarding copywriting in "The Lazy Man's Way to Riches"... for that, his ads are good...

I noticed that in one of Bud Weckesser's ads, he wrote...

"...I had no savings, a desk full of bills and a beat up old station wagon that still wasn't paid for..."

I'm sure many could relate to that feeling (even if their circumstances aren't exactly identical)...

I LOVE Glenn Osborn's positive "shock and awe"... I have no doubt it gets many, many positive results (as he reports)... I read everything he puts out that I can get my hands on... (His books are great.)

I hadn't heard of "Marketing Metaphoria"... Definitely something to get a hold of! Thanks!

Also... I love the cliffhanger!

Can't wait for more!

Best wishes,


Last edited by Dien Rice : May 8, 2022 at 02:32 AM.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 04:01 AM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.