FREE copywriting course, DAYS 1 & 2

[Dien Rice]

Originally Posted by GordonJ

Joe Karbo told a story in 3 sentences, I was living in the basement of my inlaws. I used this formula. Now I own a beach house and new cars all paid for.

Embarassament. Pride. Ego. Guilt. All felt in the "living in the basement of my inlaws". See.

You don't need page after page or long stories to evoke emotion, frame it in such a way it will resonate with what your target is thinking, and how do you know what that is?

[...]

Thanks to a brilliant professor, Gerald Zaltman, who has written many books, but the one must read for Copywriters is: MARKETING METPHORIA. A very successful marketer, John Assaraf is a big proponent of all things neuromarketing.

See, they have finally caught up to me.

[...]

This is done in Copy much the same way Glenn shocks the waitress, he DISRUPTS her mundane, with shock and awe, in a positive way...and you can do the same thing with the written word.

Here's how:

Wow, Gordon, this is truly a masterclass!

I pulled out my copy of Roy Garn's "The Magic Power of Emotional Appeal" for a quick refresher...

When it comes to Joe Karbo, I don't remember him saying much regarding copywriting in "The Lazy Man's Way to Riches"... for that, his ads are good...

I noticed that in one of Bud Weckesser's ads, he wrote...

"...I had no savings, a desk full of bills and a beat up old station wagon that still wasn't paid for..."

I'm sure many could relate to that feeling (even if their circumstances aren't exactly identical)...

I LOVE Glenn Osborn's positive "shock and awe"... I have no doubt it gets many, many positive results (as he reports)... I read everything he puts out that I can get my hands on... (His books are great.)

I hadn't heard of "Marketing Metaphoria"... Definitely something to get a hold of! Thanks!

Also... I love the cliffhanger!

Can't wait for more!

Best wishes,

Dien