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Old May 15, 2023, 01:55 PM
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GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,462
Default The evolution (case study) of a product.

Quote:
Originally Posted by GordonJ View Post
Here is something every single SowPubber should have. If you get it, we'll open up a discussion, and I will do private PM too.

https://www.angelfire.com/biz/gjbiz/itf3.pdf

Gordon

OK. On April 23, 2023 I posted about the

FOUR LISTS
https://www.sowpub.com/forum/showthread.php?p=43683

And left this at the end:
P.S. If there is anyone reading, who would like to "professionalize" the POP, make it either interactive or just a fill in the blanks document, and want to polish it up...I'll write a hotsheet report and you can sell them via a jv, let me know [email protected]


On Friday May 12th Bob contacted me, said he had to be sitting for awhile and he tackled the idea in the P.S.

I loved what he did, and yesterday, I wrote a promotion, we exchanged notes and today it is for sale. NOT perfect, but in the market place.

They don't call me THE FLASH Gordon for nothing. I like speed, then perfection.

So that is how this one PRODUCT came about. Here is what I would do, maybe.

I see on this PICTOGRIGM, what we renamed the INFLUENCER TOOL KIT, several other specialty reports.

I would take each of the 5 areas on the Maslow Pyramid and write a quick down and dirty report showing some examples of products, promotions and people who need or would want this information.

Then, I would have 6 pieces of the puzzle, all can be stand alone, smaller products, or combined into a higher priced product.

I am showing you all this, because, you ALL have some stored value, or even in Bob's case, he had some time and took the challenge. Now he has a very nice, high quality product I hope he leverages out on.

Gordon
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