Creating Books Vs. Special Reports

[Dien Rice]

Hi Millard,

I wanted to share an interesting example I came across... Social media manager and coach, Rachel Pedersen...

She's on Instagram, Tiktok, and elsewhere...

https://www.instagram.com/themrspedersen/

https://www.tiktok.com/@themrspedersen

But what I really want to highlight are her "free gifts"... At each of the above accounts, she has a link to her marketing resources, which is here...

https://msha.ke/rachelpedersen

All of those are free!

Of course, if you want any of them... you need to put in your email address... and she is growing her email list...

What is different is - she is not just offering one "free gift"... She is offering 13 different free gifts... She's hoping at least one will catch your fancy!

I like this model (and I want to adapt it myself)...

It's a bit like the "bullets" approach to writing copy. You write a lot of "addictive" bullets... In the hope that at least one will draw the reader in enough to want to buy the product!

She's using a similar kind of approach... but with free gifts, to get you to join her email list!

You only have to want one of her free gifts... and she's got your email address...

It's ingenious, in my book...

Best wishes, Dien

Originally Posted by Millard Grubb

I appreciate all the ideas !

I did develop a 26 week course after all the reports for an upsell.

With al that, the idea of creating an email list seems the most valuable.

Looks like that is my next project... developing that list!

Thanks Dien for your input!

Cheers,

Millard