Why helping small businesses is the BEST opportunity there is.

[GordonJ]

Feels so 1997. Give, then get.

Your observation helped the business, he responded in kind. WE, the many old timers of SowPub (a pitch to the streamers for a new sitcom?): Old Timey SowPubbers. Sitting around an Internet Cafe talking business, sort of a KING OF THE HILL meets MAD MEN (Mad as in the magazine, not the TV show, I mean, "What? Me worry?).

Everyday, we see, How can I get, how do I profit from, what's in it for me? And seldom do we see those that do what you did, or what Glenn does routinely, give your knowledge, skills, and ideas away FIRST.

The ultimate biz casting of bread upon your waters.

The thing I love about Steve's latest success is; the simplicity of it. Of all the ways to bring in more business is to get your customers to COME BACK in, again and again, month after month after month.

And to be able to do that at ZERO cost to you? Well, I'm sure Ol SteveO can eat as much free pizza as he wants.

And where can a plumber get a year of hanging around a house, for such a low cost; on his own Plumber Paul couldn't send out a few hundred flyers or have them distributed for the low cost, and most of those door flyers, EDDM, and Postcards get trashed right away. With his program, they get into a house and become a brand recognition when a plumbing thing comes up.

PRICELESS (well not really, but definitely VALUABLE.

The PROBLEM of Steve's PROGRAM is; one still has to find the advertisers which is a daunting task to so many young people today, it requires social skills of talking to other people, which is so tough for so many today.

Anyhow, one thing I am sure of; Business will always need customers. And a customer in the hand is worth 10 in the bush, and to give them a WIN every month, via what amounts to a customer loyalty program, is good for all.

Give, then get, and WIN, WIN, WIN for all. So 1997, eh?

Thanks Millard.

Gordon

Originally Posted by Millard Grubb

Gordon,

You've hit the nail on the head here. Some of the most successful promotions I ever heard of were helping business owners.

Do you remember the school promotions where large refrigerator magnets had a bunch of local businesses displayed?

A famous internet marketer is now selling a program to use PRINTERS to get more local business clients. One of my friends is a printer and has so much business, he cannot handle getting any more.

Setting something up that doesn't cost the business anything can be a goldmine.

Just being helpful will do wonders.

Case in point: I was eating at a local restaurant when I mentioned to the owner a way to save money on his buffet. He was so pleased that from that time on, I never had to pay for a meal for myself and my wife. He insisted that I eat free.

If a person is just friendly and helpful, a business owner will often say thanks with services or goods. It is worth trying.