The Gentle Art of Naming. Need Your Help

I did a little survey here at work...
no one thought of the type of nuts
your friend was thinking off...I'm
wondering about your friend...;-)

> Gordon and Dien, congratulations on your new
> outstanding endeavor - this discussion
> place!

> Here is the question.

> One of my friends just bought a special gift
> for his wife (they celebrated their 25th
> anniversary).

> He bought her a...star.

> A certificate of "ownership" to be
> exact.

> My wife's reaction was: "Nuts!"

> Verily, "nutty" people buy and
> sell different kinds of "chattel"
> - Brooklyn Bridges, stars, Lincoln Farms.

> So, in a couple of days I am opening my new
> "Business Nuts" group for
> information exchange on the most weird,
> funny, "nutty" businesses that
> believe it or not pay well.

> The problem is that another friend found the
> name "Business Nuts" highly
> OFFENSIVE.

> Full of SEXUAL connotations (his judgement).

> Probably I am dumb, but I just don't hear
> those connotations in this simple word-play.

> Do you?

> Please help.

> Simon