Persuasion using emotion and logic...

Hi Monkey!

By the way, WHAT is your REAL NAME?

> Why did I buy the 10" compound miter
> saw that I did?

> I need a saw to make my repairs go faster.
> (NEED)

Here is the emotion part! The NEED is perceived. It is truly a WANT. You FEEL you will do a better/faster job and maybe get an edge over your competition by buying the saw.

If I had that saw I could.....

> Did I buy on logic or emotion?

Emotion.

> It seems to me since I compared the two
> prices, and
> they do the same job, I was using logic.

That's what it seems like. IF you had been given a couple of more reasons why the higher-priced saw was better, you most likely would have bought it. (People want to pay more, if only we can give them enough reasons to do so.)

> PEOPLE MAKE BUYING DECISIONS BASED ON
> emotions.
> Did my emotions take over that I didn't want
> to part
> With $40. more bucks?

No. The decision to buy the saw was an emotional one.

Michael Ross.




Get it today.