Money-Making Ideas are ALL Around!

Hi Don,

Thanks for sharing that insight... I find it very valuable!

I agree with you - money-making opportunities are all around you... It's a matter of keeping your eyes open, and DOING something about it!

I think a key is that you DID something.... Many people could have the same idea, but then the "what ifs" would start to enter.... What if nobody likes it? What if people think the idea is silly? etc. Then, this becomes an excuse to do nothing about it.... (It can affect me too !)

I read recently about a successful entrepreneur who said this.... What are the TWO hardest words to say in the English language. The TWO TOUGHEST answers to give to a question....

His answer was....

YES and NO!

Most people ummm and aaah ... they don't answer "Yes" or "No". And so, they end up doing nothing....

A lot of very successful entrepreneurs don't have a lot of "education".... In fact, many see TOO MUCH education as a hindrance. Why is that? One answer is that, the more "educated" you are, the harder it can be to say a simple "Yes" or "No".

Instead, you're taught to "analyze" etc. While that can be valuable, it can also become an excuse for stalling.... (I know it can be true....)

Thanks Don - I really gained a lot from your post!

- Dien Rice


THE guide to persuading on the internet....

> Hi Don,

> Thanks for sharing that insight... I find it
> very valuable!

There is a well accepted theory in marketing
circles I ran across lately saying that it is
only our reptilian brain (the one with emotions) that induces action.

Of our two other brains, the limbic system
induces "follow the herd" actions, namely
identity to a group of peers but no personal
action. It surrounds our reptilian brain.

And our grey matter cortex brain which itself
surrounds our limbic system makes comparisons of
abstract models, namely modelizations of
previous thoughts. All day long and with no other
actions at all.

Those three brains do not get along easily and
we have to make an unconcious choice as to which
brain's expression we let through at a particular
moment.

To induce action we have to speak to the reptilian
brains of our audience, namely to their emotions.

And afterwards provide social motivation material
and logical arguments for, once they have made
the action we wanted them to do, they can satisfy
their two other brains and be confortable with
their decision.

So it is the reptilian brain that has "Yes" or
"No" or "Is this dangerous" or "is it good to eat"
kind of preoccupation.

The limbic system will do like the herd.

And the grey matter cortex will try to make an
interesting matter of study out of anything.

So I hope this should help settle the matter
of who should have a say and who shouldn't.

Thank you.

mario


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