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Old November 13, 2022, 10:53 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,453
Default Clients (yikes), customers (oh no)...CONSUMERS, hella yea!!!

Not for us geezers, but if you got some time in your tank, consider this advice.

Eliminate clients.

Get rid of Customers.

Find, focus and fulfill the wants/needs of CONSUMERS.

I consume coffee daily, not as much as I used to, a cup in the morning does the trick.

I consume Almond "milk". Also, toilet paper, Netflix, shampoo, and look around the house and see what YOU consume...and see some of the most successful big huge companies on the planet; Proctor and Gamble anyone?

Back in the day, long, lone time ago, I was a supplements guy and made a lot of moolah selling them. You'll find those stories in the archives.

I wish someone would have taught me this a long time ago, and maybe they hid it in plain sight? And oddly, one of our Mentors, Harvey Brody, has been teaching it for over half a century, not via his excellent information products...but by his business.

ZOOM-SPOUT oil cans by the millions flying of shelves for over 50 years. A CONSUMABLE.

So, my first lesson to a new Entrepreneur wannabee would be: Why not start with a built in rebuy of your __________?????

Think of the razor club, selling mundane razors, a consumable, to millions of people.

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