Incredibly cheap new way to test ad copy inadvertently discovered

I want to share an eye-opening discovery
from my foray into using Google's new
pay-per-click Adwords program.

This was not my intention, but I've now
discovered what must be the fastest,
cheapest way to test ad copy.

I placed the following ad, hoping to
increase orders for my special report
on selling booklets and reports:

Booklets/Special Reports
Turn content into money with our
complete up-to-the-minute guide!
www.yudkin.com/bookletsreports.htm

For the keyword "booklets," the
click-through rate for this ad
turned out to be below the acceptable
threshold for this ad program, and
they automatically deleted my ad
from showing to that keyword.

I then changed the copy to the
following:

Booklets/Special Reports
Make money from content with our
complete up-to-the-minute guide!
www.yudkin.com/bookletsreports.htm

The click-through rate multiplied
almost five times (from .03% to
1.4%), just from changing "Turn
content into money" to "Make money
from content"!

To me, this says, keep your wording
simple and obvious.

And would you believe how much this
test cost me -- so far, a grand total
of $5.72!

Marcia Yudkin


Make money from content... details here