Does Facebook advertising "work"?

[Dien Rice]

I just read this interesting article... About a guy who spent 160 Euros (just over $200 US dollars) to market his packaging business on Facebook, and got...

...2 clicks to his website!

(That's a cost of about $100 per click.)

I haven't advertised on Facebook myself, but know a couple other people who have also advertised, who told me they got poor results (one runs an online game).

Have you heard of any success stories with paid marketing on Facebook? (That is, paying for ads...)

I suspect the Facebook advertising model will never be as successful, for people who actually track the results, as the Google "Adwords" model (and other similar, search engine-based advertising)...

Oh, here's the article I referred to earlier...

I put my family business on Facebook. Here’s what happened.
http://www.thejournal.ie/readme/colu...what-happened/

Best wishes,

Dien