kpalmquist
March 29, 2009, 12:48 AM
I think it was David Ogilvy who said that a key to marketing was "entering the conversation already going on in their heads". If it doesn't get too carried away, these non-business topics can be a good reflection of what people are currently thinking. Very useful in designing direct sales letters and other marketing.
Again, IF it doesn't get out of hand.
- Kevin
Again, IF it doesn't get out of hand.
- Kevin