Skip Rosell
February 17, 2011, 09:55 AM
Hi Skip,
It's an interesting idea, but seems like an awful lot of work getting a lot of people to play ball, Seems very time consuming and what if the person you bring the mug to doesn't want to participate after you just spent $11 to make 1 mug up for them? If 10 people say no after doing that you start out losing $100 plus freight cost of shipping each one to you and all the time you have wasted laying out the ad for the potential purchaser...
Hi Mark,
Thank you for responding.
You seem to have a good program and I'm sure a person can make money from your plan. But I must not have explained my plan right. You only spend about $12 to set up the whole program Until you received the money from advertisers.
Here are the steps.
1. Order 1 mug with Realtor's business card printed on it. (You can use any Realtor in the area you are working.)
2. Take that sample to any Realtor and let them know you will put THEIR info on 100 mugs like the sample and give them the mugs for free to hand out at open houses.
3. Take same sample to businesses in the area and put Their business card in the mug with small candy samples so the mug looks like a gift Item.
(If you do not have their business card, pick one up at the front desk and place it in the cup before seeing the boss. :)
The best way to find businesses that will advertise is to get business cards off of bulletin boards or use business card size ads out of newspapers and hand outs.
If using ads just print the ads on card stock from your printer and cut to business card size or use preform business card stock from Staples. (One card for each advertiser as a sample in the mug.)
4. pick up deposit from advertisers and order mug with copy for whatever Realtor you are using for that area.
5. Fill each mug with business cards or Frig magnets for each advertiser and deliver to the Realtor. ( you can also sell each advertiser the business cards or the magnets)
6. The Realtor signs for the mugs with an agreement to hand out at open houses.
7. Collect the balance from the advertisers.
By doing the above you only spend $12 until you have the advertisers deposit to pay for the mugs. In fact you will have some of your profit when you pick up the deposits.
If a business wanted to send a mailing to 100 prospects it would cost at least one dollar to put together an envelope and flier and mail it. Plus the cost of a prospect list on labels or on envelopes.
To get targeted prospects (like new home owners in the area) each name would cost at least 50 cents. And that is not the best list because the list brokers use the county deed records that are recorded months later.
In fact I do not know any other way besides "open houses" to get to the new homeowner prospects so you are the first to contact them with advertisers info.
You can also make this more powerful by making the business cards into discount coupons.
You only spend $12 of your money and all the rest of the expenses are paid for by the advertisers up-front.
Hope that clears up cost issue.
Best of success,
Skip Rosell
It's an interesting idea, but seems like an awful lot of work getting a lot of people to play ball, Seems very time consuming and what if the person you bring the mug to doesn't want to participate after you just spent $11 to make 1 mug up for them? If 10 people say no after doing that you start out losing $100 plus freight cost of shipping each one to you and all the time you have wasted laying out the ad for the potential purchaser...
Hi Mark,
Thank you for responding.
You seem to have a good program and I'm sure a person can make money from your plan. But I must not have explained my plan right. You only spend about $12 to set up the whole program Until you received the money from advertisers.
Here are the steps.
1. Order 1 mug with Realtor's business card printed on it. (You can use any Realtor in the area you are working.)
2. Take that sample to any Realtor and let them know you will put THEIR info on 100 mugs like the sample and give them the mugs for free to hand out at open houses.
3. Take same sample to businesses in the area and put Their business card in the mug with small candy samples so the mug looks like a gift Item.
(If you do not have their business card, pick one up at the front desk and place it in the cup before seeing the boss. :)
The best way to find businesses that will advertise is to get business cards off of bulletin boards or use business card size ads out of newspapers and hand outs.
If using ads just print the ads on card stock from your printer and cut to business card size or use preform business card stock from Staples. (One card for each advertiser as a sample in the mug.)
4. pick up deposit from advertisers and order mug with copy for whatever Realtor you are using for that area.
5. Fill each mug with business cards or Frig magnets for each advertiser and deliver to the Realtor. ( you can also sell each advertiser the business cards or the magnets)
6. The Realtor signs for the mugs with an agreement to hand out at open houses.
7. Collect the balance from the advertisers.
By doing the above you only spend $12 until you have the advertisers deposit to pay for the mugs. In fact you will have some of your profit when you pick up the deposits.
If a business wanted to send a mailing to 100 prospects it would cost at least one dollar to put together an envelope and flier and mail it. Plus the cost of a prospect list on labels or on envelopes.
To get targeted prospects (like new home owners in the area) each name would cost at least 50 cents. And that is not the best list because the list brokers use the county deed records that are recorded months later.
In fact I do not know any other way besides "open houses" to get to the new homeowner prospects so you are the first to contact them with advertisers info.
You can also make this more powerful by making the business cards into discount coupons.
You only spend $12 of your money and all the rest of the expenses are paid for by the advertisers up-front.
Hope that clears up cost issue.
Best of success,
Skip Rosell
