TW (and others) Very good discussin. IMHO

That quote...

Here in the States, there are twenty million businesses with 500 or fewer employees. I’m sure there are millions in Australia as well.

Many of these businesses are NOT your best prospects. Many are too small, too ignorant, too poor. Others (among the larger ones) are too arrogant (read: ignorant) or already have the marketing thing covered well.

That still leaves millions of businesses that would be dream partners for all of us!

They have products that bring tremendous value to customers’ lives.

Their owners are highly motivated to grow (or in this recession, to survive).

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That's what I mean when I say I'm reluctant to approach biz's about ideas... There's a certain kind of open-minded WISDOM that the real leaders have, that the underlings DO NOT.

Some people + companies have this as their main mission: NEVER BE WRONG! In their minds, it's way more important to *never be wrong* than it is to be right. Which is why their frist instinct, upon hearing a new idea, is to SHOOT IT DOWN. The risk (to them) of being WRONG, far outweighs the POSSIBLE benefit of being right (choosing a new idea) -- so it's just EASIER + LESS RISKY to merely close off all incoming ideas.

REAL leaders + companies are ALWAYS on the lookout for ways to improve -- open to ALL new ideas. Even WELCOMING them! That is the kind of "WISDOM"-based companies and exec's I'm looking for -- and afraid I WON'T find (or be able to get to). THOSE are the exec's at the TOP, not the middle!!

That is what that Makepeace quote was about!

Your thoughts?

-- TW