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Steve MacLellan
May 29, 2007, 05:38 AM
I agree with Margaret about the website. For the first couple of years when my folks opened their cottages by the bay, they were never full. I put up a website and we advertised the URL in some annual tourist magazines and the next season the website was responsible for 35% of the new customer bookings. People from anywhere could view what they had to offer.

I also prompted them to have a box where they collected email addresses and made sure they asked customers if they would like to receive emails. This prompted some customers to return every year. There wasn't any problem keeping the cottages full after that.

Best Regards,
Steve MacLellan

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