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Goldblogger
June 8, 2007, 08:38 PM
Aloha Jerry,

I want to commend you for caring enough about your family to take action on their part.

I cannot stress enough that it is all about the marketing. Your brother isn't in the motel business. He is in the business of marketing his motel.

Everything in that business can be delegated except for the marketing. That is something that your brother CANNOT delegate.

I highly recommend the following. Start off at #1 and work your way to #3. If the book excites your brother and makes sense to him -- then move on to #2 and #3.

1. Buy all of Dan Kennedy's books! (http://www.amazon.com/s/ref=nb_ss_gw/104-2460172-5323159?url=search-alias%3Daps&field-keywords=dan+kennedy&Go.x=0&Go.y=0&Go=Go) Starting with Sales Success (http://www.amazon.com/No-B-S-Sales-Success-Prisoners/dp/1932156895/ref=pd_bbs_sr_8/104-2460172-5323159?ie=UTF8&s=books&qid=1181343849&sr=8-8). You can't beat the education in those books. Especially when it is for less than $10 a piece.

2. Become a member of Dan's Inner Circle (http://www.gkwebstore.com/3monthtrial). At $40/month it is the cheapest education you can get every month.

3. Buy Dan's "Magnetic Marketing" course. You can find it on EBay from one of his licensed resellers. That is where I bought mine.

There are a lot of people that have recommended tactics. And I like them all -- and they will improve the situation. However, tactics will only when battles. It is strategies that win wars.

As Todd said (http://www.sowpub.com/forum/showthread.php?p=15573) marketing a motel is not easy. It is going to be a war and to have any hope of winning that war, he needs to become a master marketer.

I am not recommending Dan Kennedy because he is a buddy or a friend. I am recommending him because that is where I know you will find your answers. He has helped everyone from carpet cleaners, auto-shop repairmen, pest-control specialists, real-estate brokers, restaurateurs and so on -- to turn around their businesses. He is the real deal.


Aloha,

Jason Cain

"The more action you take, the more money you make."

"To consider a matter and do nothing, is the same as never having considered the matter at all."


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