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October 9, 2007, 04:24 AM
Margaret, your explanation was quite helpful as I wasn't familiar with UK rules or how they viewed someone using a pen name. Knowing that using a pen name would still mean he's accountable for his business and actions certainly does settle my "red flag alert".


Hi, Emily, glad to help. It seems to me that someone such as Michael Green who obviously does a lot of business online is much more vulnerable to criticisms and complaints which might directly affect his offline public career than the majority of the online marketing fraternity. You can bet that there are loads of journalists just waiting to pounce on him from a great height if he gets it seriously wrong.

Success in your business endeavours!


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