Does Facebook advertising "work"?

[Dien Rice]

Thanks Dien

Here is the link to the page from Business Insider.

http://www.businessinsider.com/data-google-totally-blows-away-facebook-on-ad-performance-2012-5?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsili con_alley_insider+%28Silicon+Alley+Insider%29#ixzz 1vWL6BZGs

Keep up the good work on this forum Dien. I appreciate it.
Thanks Dan - that's a great article!

I also liked the graphic which was linked to in that article (http://www.wordstream.com/articles/facebook-vs-google-display-network), too...

I could be wrong, but after reading this, and also Ankesh's post, I'm getting the "vibe" that Facebook may be good for "branding", but not really for "direct-response"-type advertising...

I'll ponder that further... :)

Best wishes,

Dien