"Marketing and Sales 201"

Originally Posted by J. Robbins

I'm a little confused Jason and.
you can shed some light on this.
I will try

Don posts on stuff he did and shares his personal experiences here.
Good for him, his marketing is working! (you figure that one out.)

You tell Don how he is not doing it right and how he should do things different.

How are you qualified to be preaching to Don?
I may not be qualified to be preaching to Don in your eyes as I havn't told you any "Superman stories" to make you think I have done things that I haven't.
I do have a background working in a hotel as a bell captain, and know a thing or two about how things are done.
Have you sold any Motels or Pizza shops a program like this?

I have sold something to a pizza shop with the hotels approval first.
Is it something I repeated NO.
Did it work for the pizza shop, I believe so!
Did they sell 8-20 more pizzas per day as in the story Don told, HECK NO!


If so, who, where and when?
Not a chance.
I'm curious because as far I can tell you haven't sold much of anything but you sure are full of advice on how those out there doing it are doing it wrong.
have sold a number of things, mainly services that I performed myself.
Again, I don't need you to think I am the worlds greatest salesman as I don't have a little link at the bottom of this post where I will ask you to purchase something I just boasted about being so successful at doing.

What makes you think you are so right when you yourself haven't done it?
Don't take my word, that is up to you, however I do have a background working IN a hotel as a bell captain and was involved in many of the sales functions and worked close with the sales and catering manager and know how some things work. Do you?

Let me try to shed some light on this for you by now asking you a couple of questions.........

In the story, it is a chain of 27 pizza joints correct?
Don claims to have given them free trial with a small store correct?
Don talked to the "Corporate Marketing Exec" correct?
Said marketing exec agrees after some changes correct?
Is told they would be ""Paying MY (Don's) Fee for these locations and, when I was ready with OTHER towns to let them have "FIRST RIGHT OF REFUSAL!"
Correct?
Don charges " $10 / day" ( said in a previous post) or $300/mo correct?
And by him saying they would be "Paying MY fee" suggests that that number is $300/mo.

Now lets assume that he eventually gets the all 27 locations and discounts 33% down to $200/mo because they are giving him so much business.
Lets see $200 x 27 = $5,400
HOLY COW!!!!! that is $64,800/yr!

My first question is, what in the heck is this marketing exec paid to do?
He is going to write a check for $64,800 per year for something that he should already be doing.
If he isn't already doing it, Don just faxed him the idea and he will soon take the relationships that they have within the hospitality industry and put it into action, minus Don.

Don't think I am right, that is o.k., some people are better served by learning the hard way.
Jason


J. Robbins