"Marketing and Sales 201"

Hey thanks Millard....although I'm VERY agressive when "selling" (I "take no prisoners)....YOU did PRETTY GOOD with the "Menu Books".

1) You got the Locations to agree to accept YOUR Books (even though you showed them mine)
2) You got restaurants to participate AND pay YOU
3) You put the Book together and got them to the locations

Now...when "Renewal Time" comes around you will have an easier time.

Also...I just sold another of my Menu Book Programs (this makes the 2nd town) to a "Graphics Business" owner.

The 1st Town was a "fluke" where the owner of a Graphics business contacted me. AND.....this gave me a thought that possibly Graphics Business Owners would be interested in THIS in the other towns I had.

The next town I sent a PostCard to all the Graphics businesses....informing them my "Menu Book" program was "Available" and if they wanted more info to phone my 24hr Recorded Message (This "Recorded Message" thing STILL works like a charm)

To those who left their Name & Addy I sent my "Offering Letter"...giving them the details of what I had set up...what I was charging...how many accounts I had....how many locations....AND...even asking them to "GO TO THE LOCATIONS AND ASK THE PEOPLE AT THE FRONT DESK HOW THEY LIKED THE MENU BOOKS!

Wound up that 2 people were HIGHLY interested and it became somewhat of a "Bidding War".

It would've never dawned on me that the owners of Graphics businesses would be interested in my Menu Books.

So...you might consider selling the Menu Book business that you set up in Branson. I've been meaning to call you and will try to find time this week.

Later....Don Alm