Quote:
Originally Posted by Joetrevison
Companies that do not advertise or promote go out of business or bought by someone that does these things.
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I know of several businesses in my town that don't advertise. 100% of their business is by referral, or repeat business based on their product quality and reputation.
I told one of the owners that I'd given him a recommendation on a local chat board, and he groaned "I have more business now than I can handle".
If you have a high quality product that people desperately need, you'll have to get a stick to keep them away. It only takes one referral to get the ball rolling.