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SOWPub Business Forum Seeds of Wisdom Forum |
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Bozo... Re: The Game & Lifestyle Epiphany
You said...
"I told one of the owners that I'd given him a recommendation on a local chat board, and he groaned "I have more business now than I can handle". If you have a high quality product that people desperately need, you'll have to get a stick to keep them away. It only takes one referral to get the ball rolling." That doesn't really prove anything. There's a big difference between having 'enough' -- or even 'more than enough' -- customers, and getting as many customer as you can. There are plenty of biz's who have 'enough' customers. Most biz's have 'enough' customers. I run into them all the time. That's is no indication of how many MORE customers they would/could get via using *active* marketing methods (soliciting, etc.). Just because they don't HAVE to expand, doesn't mean they shouldn't expand. Imo, if (even) THOSE types of biz's tried, they'd find they could increase their biz by a factor of 700-1,000% by using active methods. Saying 'all the customers they can handle' is meaningless, really. What they really mean (usually) is, 'all the customers they WANT.' -- TW |
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