Where are you on your journey to getting your Toll Position

Originally Posted by GordonJ

Bob,

From what I've been told, the book and Business Institute is on "hold" until some things get cleared up. As soon as I know, I'll pass it on.

As for chemicals. What I've told people and what I'm personally looking for fall under the "GREEN" umbrella. Any new GREEN chemical that replaces a "harsh or toxic" product will find favor in the market place. These could be cleaning agents such as Orange Glo or detergents, they can be cosmetics, they can be anything.

As for categories Bob...find what people are already buying. Here's a quick one day mini-lesson in finding products.

Start with these web sites.
http://www.asseenontvguys.com/

http://www.asontv.com/
http://www.asseenontvandmore.com/

http://www.asontvinfomercials.com/

Some of the "chemicals" that are selling now are: Mighty Mendit, Urine Gone, Myo-Med (pain relief), Touch N Bond, Wen Hair Care Products.

Visit the Harriet Carter site, see what is in their catalog for As Seen On TV http://www.harrietcarter.com/

Then take a tour to your local Walgreens or CVS or whatever drug store and find the AS SEEN ON TV section to see the products. While there, ask the cashier what the best selling "make up" or "cosmetic" product is, and spend some time going up and down the isles. Take your notebook and pen and write down some ideas.

In every isle you'll find mundane prouducts that are being sold day in and day out. Products for the home or HOUSEHOLD, for the CAR, for PETS, for PERSONAL CARE for the KITCHEN, for KIDS, for FITNESS and DIET and for ENTERTAINMENT.

There you have the major categories. IF you see a product that interests you, go home, fire up Google and start a search using "Green" in the subject header. For example:

"Green Pet Products". Then spend some time searching for what is already selling.

Then, you can use Google again, use the Google Patent Search for "Green Pet Products".

Then search for "patents for sale". You'll find places like:

http://www.tynax.com/ttx1/default.asp

http://www.freepatentauction.com/ (A GREAT starting point for beginners to see what and how many things are out there)

http://www.uspto.gov/web/patents/pubs/pubsservices.htm To see what kind of patents are being issued.

http://www.ideabuyer.com/ Good for research.

http://www.shop4patents.com/

See? There are thousands upon thousands of products that have a TOLL position potential.

In addition to "chemical" or "continuity" (such as supplements or disposables) I'm also seeking high end specialty items.

Kitchen devices are good and have high perceived value. There are thousands of abandoned products ready for some fresh marketing.

And if you are an inventor, then you can create your own products. But ACQUISTION is faster, easier and often more profitable.

Again, a visit to your library magazine section and browsing through old mags of at least 5 years old, looking in those "new product sections", especially in the women's magazines, you'll find tons of products that came out and went NOWHERE mainly because they weren't marketed correctly.

I assure you all, there are scores of marketing companies just waiting for you to deliver a great selling product to them. Use the "what is selling NOW" as a guideline for what to look for.

Think GREEN. Think "consumable". Think of marketing first.

There's your mini-lesson in TOLL Position development.

Gordon Jay Alexander

Nice post Gorden...thanks a lot.