SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #3  
Old July 18, 2010, 01:23 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,557
Default Thanks Ankesh... a great trio...!

Quote:
Originally Posted by Ankesh View Post
I've read and learnt from a lot of awesome folks over the years - everyone from: Eugene Schwartz, Gary Halbert, Robert Collier, Claude Hopkins, David Ogivly, Rosser Reeves, Dan Kennedy, Denny Hatch, Herschel Gordon Lewis.

But if I had to recommend just 3 books on how to become a better copywriter - they would be:

1. Brainaudit by Sean D'Souza

2. Advertising Secrets of the Written Word by Joe Sugarman

3. Accidental Magic by Roy H. Williams et al - The Wizards Techniques for Writing Words Worth 1,000 Pictures
(the book just has 25 pages of information... the rest of it is a collection of pictures and poetry from students. But those 25 pages are the short cut to becoming a much better writer.)
Thanks Ankesh for sharing these!

I wholeheartedly agree with you about "Advertising Secrets of the Written Word" by Joseph Sugarman. The exact same book has been republished as "The Adweek Copywriting Handbook" - however, with a difference.

The original "Advertising Secrets" meticulously explained many "case studies" in the back - ads where Sugarman had explained the principles to his students using examples. You also get Sugarman's own eye-popping ads (e.g. for his "Mafia Auto Gadget" for example!) - and info on whether the ad was a winner or a flop.

"The Adweek Copywriting Handbook" is the same book, but with all of these valuable example pages ripped out... So where possible, if you're serious about it, get "Advertising Secrets" instead of the "Adweek" one.

I've heard of Sean D'Souza, but haven't checked his stuff out yet. Thanks for the recommendation!

Also, thanks for mentioning the "Accidental Magic" book. I've got the "Wizard of Ads" books, and there's some great stuff there (also pay attention to some of his fascinating design elements)... I look forward to "experiencing" this book too!

Thanks, Ankesh!

Dien
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:57 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.