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SOWPub Business Forum Seeds of Wisdom Forum |
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He cussed till kingdom come, but shared copywriting gold...
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A deep felt THANKS for sharing this... That's incredibly valuable! I agree with you, one thing Gary Halbert did terribly well was to CONNECT with the reader, on a personal level. He had a riveting way of writing... Once you started reading, it was impossible to stop! Gary Halbert was great at keeping you "hooked", then reeling you in... After seeing your document, you're right - his transitions were a big part of that! Speaking more of Gary Halbert, one of my favorite of Gary Bencivenga's "bullets" is the one he wrote after Gary Halbert passed away... It's stuffed with valuable advice. Find it here... http://www.marketingbullets.com/bullet23.htm For example... "Using negative adjectives in your headlines works like crazy. Here are some examples: Desperate Nerd From Ohio... One-Legged Golfer... Blind Medical Doctor Discovers ... Half-Dead Cuban Washes Ashore In Miami With Strangest Secret That Can Double The Income Of Most Americans!" Hmm... That also reminds me of another great example of this... something about "Dead Doctors" who "Don't Lie".... Thanks Richard! Richard knows his stuff cold... When he speaks, I listen (and you should too)! Best wishes, Dien |
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