Paint Chip Warrantee for New Cars.

[Dien Rice]

Originally Posted by Jason Hatchett

I’ve been toying with an idea I have; Offering paint chip protection for new cars. I would charge the auto dealer $35 per new car sold and I would touch up any minor paint chips & scratches for free on their customers vehicles for one year and 50% off for as long as they own their car. I feel that at least half the people would never use it, but it seems like it would be a nice closer for the auto dealer. I’m just looking for some feedback on my idea before I go out and sell it.

Hi Jason,

Sounds like a great idea!

So - if I understand it right - you plan to sell this to the auto dealer, who can then offer it to customers for free, or alternatively for a specific price (I guess however they want to do it), is that right?

For example, it could be thrown in for free to help "close" a customer on a deal...

I think the idea sounds terrific. I don't see how a car dealer could "lose" on it, as long as you held up your end of the deal. So it would seem to me that you would have to mostly convince them that you'll hold up your end of the deal, and not "leave them in the lurch."

Some possible questions you may have to address (especially if you are a sole operator) are things like, what if you get sick? What if something else happens which means you are not able to fulfil your end of the deal (e.g. you have to move away to care for a sick relative)?

I think you may need to figure out how to reply to such questions.

One idea is to work on this specific offering with a partner, so that if one of you is sick, the other can still work. (Your partner, of course, could be a family member if you prefer - e.g. wife, brother, sister, son, daughter, cousin, nephew, niece, uncle, aunt, etc., however they have to be also willing and able to do the work.)

Your partner could also just be a "back up" partner for bad times (though the car dealership doesn't need to know that). For example, you do all the work, except if you're incapacitated in some way, and at those times, your partner takes over until you're back, so the business can keep running smoothly and keep the dealership and their customers happy.

Just some thoughts...

Best wishes,

Dien