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Old June 21, 2015, 04:22 PM
Thomas
 
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Default Re: What are "toll positions"? (A refresher post!)

Quote:
Originally Posted by MichaelWinicki View Post
At this point Dan does one thing to keep his business afloat and that's create some content on a monthly basis. It may not be the equivalent of designing a widget and then let someone else handle the distribution and sales of the widget once it's been tested and proven, but it's probably the next best thing. And it's probably a more likely scenario for many to cross into rather than being able or gifted enough to find or create a product that is both evergreen and can be managed by someone other than the toll position holder.

Quote:
Originally Posted by GordonJ View Post
PS You think Kennedy would be a more likely scenario??? You don't think he is gifted? ANYONE can find products, FEW can do what Dan does.

Most of info products are not really toll positions. You don't have to buy any of Dan's product to learn about writing successful sales letters or how to create "attention-grabbing" headlines. However, if you want to buy HIS product, he will get a cut (unless it's through a secondary market).

On the other hand, creating a platform where you sell other people's products or perhaps getting exclusive rights to their product(s) would be a toll position.

PS. I really like this thread. Thank you for bringing this subject up.
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