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#1
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![]() Thanks Ron,
While doing marketing for a New Zealand Consultant he mentioned his wife was operating a Beauty Parlor out of their Garage. We Told him how to double or triple the women in her seats. Which effectively DOUBLED her sales. You phone call the folks with scheduled appointments the previous night - as a Courtesy Reminder. A - They DO show up B - They Tell you if they can't come and you can Get someone ELSE for that chair and that date. Bruce was So Happy with the idea He shipped me a pair of new Sheepskin Moccasins. Ten years later - they are still like new. Darn things are tough as iron. So. I traded an idea for a pair of New Shoes. Glenn |
#2
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![]() Thanks Dien,
That reminds me of my friend Donna. Their Horse Vet Biz was not doing well. So she got on the phone each night And CALLED Each customer her husband had visited. A - How is the horse? B - Swap stories about kids, pets, other animals, their business and hobbies C - Donna Made notes D - If they had dogs - she called with a reminder to get their shots E - If they had other farm animals... Donna called to say, "My hubby is near you today. Have the Cows been checked for vitamin deficiencies? F - Have you had your horses teeth floated yet this year? Now is the time before winter sets in. (Tame horses teeth have to be Filed Down.) You get the idea. Valuable Information about Specific Problems as a F-r-e-e Added Value Service. Donna's Husband added a partner. Then several assistants for both of them. Then BEGGED her to stop because he couldn't handle all the EXTRA business. (We advised her make JV deals with young Vets just getting out of EQuine Vet School who needed the biz.) Thanks, Glenn |
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