Originally Posted by BenjaminS
I don't have any experience in copwriting but based on looking at what someone you mentioned earlier in this thread did. The best outline I could come up with for this project is as follows:
I would offer an entry-level priced pdf that would go over the basics and upsell to an email drip program. The drip program would be more in depth and include exercises and a study group that communicates weekly.
Once you completed the drip program, you would gain access to a fb group or forum where you would be able to discuss preoccupations with other members. Out of this, I would make a best of newsletter.
I would keep my eyes open for new ideas and ask the group how we can expand on the idea having 5-6 webinars throughout the year that they already showed interest in. Not only charging for the webinars but then being able to sell the recordings to new members or offer them as an incentice.
I would also try to find a good guest speaker for each webinar to help increase overall membership through affiliate marketing.
I don't often do this, but read this post by Dan Ferrari at the Cult of Copy Facebook group:
Then think about, DAY ZERO.