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I once read a lot of Shakespeare.
Friends, Romans, Countrymen...still the best sales pitch one can read.
Schwartz is my fav copy writer of all time, almost impossible to read. One thing I learned over time was...
and 7 Steps is a perfect example...
that genius can often NOT tell others how to!
Of course 7 Steps to Freedom II was written by several people and you can see and read the voice changes throughout, Shakespeare may or may not have been a compilation too, albeit...in the same voice.
I think Schwartz, if he wrote his books himself, was just too smart, and like many eggheads, can't dumb down their work for the masses.
Best bet, like Rick does, is collect their work and study it, and take a lot of their HOW THEY DID IT, with a large grain of salt.
Sort of like Golf. Watch all the Tiger Woods and Jack Nicklaus video you want, read all their books on how they do it, and know, for a FACT, you ain't ever getting close to what they did.
Maybe modeling works for Tony Robbins, "do what I did, get what I got" Tony, the 100 million a year man.
But in copywriting, one hit wonders can make a lot of moolah, and some were able to get into the hall of fame...but few, very few could teach others how they could be just like them.
Good news is, one doesn't have to be or do like ANYONE else, find a voice, test, test, test and TODAY...BE prepared to try different ways.
Other recent posts on the forum...
Rare "insider" peek at development of a direct mail piece...
Joe Cossman. Worth a watch.
How to evaluate a Biz-Op like a Shark, for fun and P R O F I T !!!
How about a review of ideas? Business, life and everything else.
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